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STUDY ON MARKETING OF FERTILIZERS IN TUNGABHADRA COMMAND AREA OF KARNATAKA

KrishiKosh

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Title STUDY ON MARKETING OF FERTILIZERS IN TUNGABHADRA COMMAND AREA OF KARNATAKA
 
Creator BASAVARAJA, K
 
Contributor JAYARAM, M S
 
Subject fertilizers, markets, area, biological phenomena, marketing, biological development, economics, productivity, retail marketing, crops
 
Description The study on marketing of fertilizers was undertaken for the year
2012-13 in two taluks of Tungbhadra Command Area of Karnataka.
Tabular analysis, compound growth rate analysis and Garret ranking
tools were used to analyse the data. The findings of the study indicated
that amongst all the three nutrients, usage of phosphatic fertilizers
showed highest positive growth rate (12.49%) followed by Potassic
fertilizers (10.37%) and nitrogen fertilizers (6.55%). In case of agencywise
marketing of fertilizers, it was found that private sector had highest
share followed by Karnataka State Co-operative Marketing Federation
(KSCMF). With regard to agency-wise growth rate of fertilizers marketing,
private sector had highest growth rate. In Tungabhadra Command Area
NPK usage had positive growth rate of 8.95 per cent in 2012-13 over the
year 2002-12. Many fertilizer promotion activities under taken by firms,
shop hangers followed by banners and fairs are more effective in the
study area. The most influential means of advertisement for sale of
fertilizers was farmers meeting. Regarding problems encountered by
fertilizer distributors, period of credit sales and unhealthy competition
among the distributors were major constraints. These problems could be
addressed in a phased manner by suitable policy measures by the
government. As regards the problems encountered by farmers, poor
knowledge on composition of fertilizer application followed by
adulteration of fertilizers on creating artificial scarcity to pocket
maximise were the major problems. Thus, there is immediate need to
educate the farmers and to curb unscrupulous practices in the
marketing of fertilizers.
 
Date 2016-11-08T09:24:58Z
2016-11-08T09:24:58Z
2013-07-27
 
Type Thesis
 
Identifier Th-10554
http://krishikosh.egranth.ac.in/handle/1/84337
 
Language en
 
Format application/pdf
 
Publisher University of Agricultural Sciences, GKVK