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A STUDY ON ECONOMIC ASPECTS OF DIGITAL EMPOWERMENT OF UNDER GRADUATE STUDENTS, INSTITUTE OF AGRICULTURAL SCIENCE, BHU

KrishiKosh

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Title A STUDY ON ECONOMIC ASPECTS OF DIGITAL EMPOWERMENT OF UNDER GRADUATE STUDENTS, INSTITUTE OF AGRICULTURAL SCIENCE, BHU
 
Creator Kuldeep Pratap Singh
 
Contributor Prof. Dipak De
 
Subject Socio economic profile of students, economic aspects and digital empowerment
 
Description M. Sc. (Ag.)
This study is to identify the potential of economic aspect by examining the attitudes of potential customers towards such alternative way of online shopping. It also investigated the relationships between attitude and behavioural intention to make a purchase on such product through online shopping. In addition, this study also examines whether demographic profile (gender, age, education level, income, geographical location), trustworthiness influence consumers’ attitude in adopting online shopping. The result of this study indicated that consumers showed positive intention to make an online purchase in future. From this present study it is clear that family income, education of father, father occupation, land holding, material possession and level of aspiration of the respondents had exerted influence over economic aspects of digital empowerment. The factors like background, caste, education of mother, occupation of mother, family type, family size, social participation, house, farm power, training course, achievement motivation and communication behaviour were not influenced the economic aspects of digital empowerment.
 
Date 2016-09-12T23:26:17Z
2016-09-12T23:26:17Z
2016
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/76481
 
Language en
 
Relation M0014;
 
Format application/pdf
 
Publisher Institute of Agricultural Sciences, Banaras Hindu University