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SUPPLY CHAIN MANAGEMENT OF GREEN PEAS IN BELGAUM DISTRICT

KrishiKosh

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Title SUPPLY CHAIN MANAGEMENT OF GREEN PEAS IN BELGAUM DISTRICT
 
Creator VASUDEV, SANASATTI
 
Contributor CHINNAPPA REDDY, B V
 
Subject rice, yields, grain, nitrogen, developmental stages, fertilizers, crops, planting, biological development, crop residues
 
Description Green pea is an important vegetable in India. The present study aims at
identifying marketing practices, analyzing performance efficiency of
market intermediaries and assessing the consumer preference for fresh
and value added green pea products in Belgaum district. The data was
collected from various players i.e. farmers 60, commission agents 10,
wholesale traders 10, organized retail outlets two, unorganized retailers
10 and consumers 30 in Belgaum district. The study reveals that major
marketing practices involved in green peas were harvesting, bagging,
transportation and marketing at producer level. The total cost of
cultivation of green peas per hectare per year was Rs. 55421 and gross
income was Rs. 142279 per ha per year. The net return was Rs. 86858
per ha. The return per rupee of cost was Rs. 2.56. About 83.33 per cent
of green pea growers sold their produce through supply chain–I
(producer–commission agent–wholesalers–organized retailers–
consumers). On an average quantity sold through supply chain–I was
70.42 per cent and 16.67 per cent of green peas through supply chain–II
(producer–commission agent–wholesalers–organized retailers–
consumers). The producer’s share in consumer rupee was 50.25 per cent
in supply chain-I and 71.17 per cent in supply chain-II). Consumer
ranked pod size (32.58%) as the most important pea attribute and
freshness had a second rank after pod size (30.29%). Contract farming or
other forms of co-operative arrangements for marketing may be
encouraged to ensure higher profit pea growers.
 
Date 2016-11-09T14:31:34Z
2016-11-09T14:31:34Z
2013-08-16
 
Type Thesis
 
Identifier Th-10596
http://krishikosh.egranth.ac.in/handle/1/84714
 
Language en
 
Format application/pdf
 
Publisher University of Agricultural Sciences, GKVK