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CONSUMER PERCEPTION TOWARDS READY TO EAT (rte) FOOD PRODUCTS IN VARANASI DISTRICT (U.P.)

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Title CONSUMER PERCEPTION TOWARDS READY TO EAT (rte) FOOD PRODUCTS IN VARANASI DISTRICT (U.P.)
 
Creator Prity Gupta
 
Contributor Prof. Chandra Sen
 
Subject Ready to eat (RTE), food products, consumer perception
 
Description M. Sc. Thesis Master of Agri-business Management
The study was carried out in the Varanasi city (U.P). 50 sample respondents were selected randomly. Required data were collected from the respondents with the help of pre- structured and pre- tested schedules through personal interview method. Data were coded, tabulated, analysed and interpreted using suitable statistical techniques. Most of the respondents preferred the RTE foods i.e. 80% respondents were aware of RTE foods. The frequency of RTE foods purchasing was generally 2to 4 times in a week, therefore these findings were not occasionally consumed but frequently consumed, which also shows the continuous demand of the RTE foods. Most of the respondents preferred RTE foods to save time. Most of the respondents purchased RTE food because maximum of the respondents were fond of the taste of RTE foods. Survey revealed most of the consumers of Varanasi city preferred RTE food to save time and its convenient use as well as its easily availability. On the basis of consumer preferences according to the given parameters in the questionnaire, data were analyzed and the finding revealed most of the consumers preferred RTE foods in Varanasi city because of suitably packaged, availability, hygiene, and quality, advertisement of the product, reliability, price as well as freshness and diversity. On the basis of demographic survey higher respondents were under 26 to 35 age group which comes under the younger generation. During the survey most of the respondents were female and among them housewives preferred more RTE foods as compared to others. The current findings demonstrate that there is a huge potential in ready meals market to grow further. The survey provided an opportunity to interact with the consumers’ of ready meals and collect their viewpoint towards the important characteristics, which are missing. This will help the sellers of ready meals to reap the benefits of selling ready meals by being in growth stage for long. It has been noticed that most of the consumers’ have a positive attitude towards ready meals and therefore it will be worthwhile to focus more on recommendations or suggestions provided by them to stimulate consumers’ buying behavior towards ready meals.
 
Date 2017-01-03T09:56:13Z
2017-01-03T09:56:13Z
2016
 
Type Thesis
 
Identifier Gupta, P. 2016. Consumer perception towards ready to eat (RTE) food products in Varanasi district (U.P.). M. Sc. Thesis Master of Agri-business Management, Department of Agricultural Economics, Institute of Agricultural Sciences, BHU, Varanasi.
http://krishikosh.egranth.ac.in/handle/1/94045
 
Language en
 
Relation M0255;
 
Format application/pdf
 
Publisher Institute of Agricultural Sciences, Banaras Hindu University, Varanasi