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A STUDY ON PERCEPTION OF LIVESTOCK FARMERS ON SERVICE DELIVERY SYSTEMS IN ANDHRA PRADESH

KrishiKosh

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Title A STUDY ON PERCEPTION OF LIVESTOCK FARMERS ON SERVICE DELIVERY SYSTEMS IN ANDHRA PRADESH
MVSc; CVSc; TPTY; Acc No: T1715
 
Creator VENKATA DEEKSHIT, GEDDAM
 
Contributor HARILAL, R (Major)
SHARMA, G.R.K
GANGARAJU, G
 
Subject LIVESTOCK FARMERS; perception; service delivery systems
 
Description THESES
ABSTRACT:
The present study was undertaken with the main objective of assessing the
perception of the livestock farmers on different service delivery systems which are of
paramount importance for the sustainability of rural livestock farmers. Ex-post-facto
research design was followed in the present investigation. Vizianagaram, Krishna and
Chittoor districts of Andhra Pradesh were purposively selected for carrying out the
study. Two mandals from each district and two villages from each mandal were selected
based on the highest livestock population, amounting a total of twelve villages and from
each village 10 dairy farmers/farmwomen were selected randomly, thus a total of 120
respondents were selected for the study. The data was collected personally with the help
of an interview schedule, processed, analyzed and interpreted.
Majority of the respondents were middle aged, had medium level of education and
possessed medium family size with nuclear family system and belonged to Backward
Category. Most of the respondents had medium experience in livestock farming with
medium land holding, medium herd size having medium annual income. Majority of the
respondents possessed medium level of knowledge on service delivery systems,
medium level of information seeking behavior, extension contact, mass media exposure,
economic orientation, scientific orientation, management orientation, risk orientation
and innovativeness.
Majority of the dairy farmers had medium level of perception on public service
delivery systems and private service delivery systems. Majority of the respondents felt
that services were not available round the clock, less number of staff to deliver the
services, subsidies provided for the purchase of animals were not satisfactory,
information provided for livestock related income generating activities was not
satisfactory.
Correlation analysis carried out to reveal the relationship between independent
and dependent variables indicated that, out of all the selected independent variables,
information seeking behaviour, extent of knowledge, innovativeness and risk orientation
had positive and significant influence on perception of the respondents on public service
delivery systems, while management orientation was negatively and significantly
related to the perception of the respondents on public service delivery systems. The sub
variables of socio economic status such as age, main occupation, material possession,
income, mass media exposure, extension contact, economic orientation and scientific
orientation had positively and non significantly related whereas gender, social status,
education, family size, sub occupation, land, herd size, farming experience were
negatively and non significantly related to the perception of the respondents on public
service delivery systems.
As far as perception of the respondents on private service delivery systems is
concerned, information seeking behaviour, extent of knowledge, innovativeness,
scientific orientation and risk orientation were positively and significantly related
whereas management orientation was negatively and significantly related. The other
variables such as age, gender, social status, education, family size, family type, sub
occupation, land, material possession, income, mass media exposure, extension contact,
economic orientation were positively and non significantly related whereas main

occupation, herd size and farming experience were negatively and non significantly
related to the perception of the respondents on private service delivery systems.
Coming to perception of the respondents on non-government organizations, no
independent variable was neither positively nor negatively and significantly related
whereas age, gender, social status, education, family size, main occupation, land, herd
size, farming experience, income, mass media exposure, information seeking behaviour,
innovativeness, economic orientation, scientific orientation, management orientation
and risk orientation were positively and non significantly related except family type, sub
occupation, material possession, extension contact and extent of knowledge which were
negatively and non significantly related to the perception of the respondents on nongovernmental
organization.
Regression analysis revealed that all the independent variables put together
explained variation in the perception of the respondents on public, private service
delivery systems and non government organizations.
“Non availability of the health services round the clock”, “Less number of staff to
deliver the services”, “Subsidies provided for purchase of animals were not
satisfactory”, “Information provided for livestock related income generating activities
were not satisfactory” were the major problems of the respondents. “Animal health
services may be provided at the time of emergency by the veterinarians”, “Veterinarians
may be made available in more number to improve animal breeding service delivery
i.e., in critical cases of parturition etc.”, “Awareness programmes may be carried out in
a more effective way which would be intimated well in advance”, “Chilling facilities
may be arranged for storage of milk which could be affordable by every dairy farmer
such that he would sell the milk at a minimum price available” were the major
suggestions given by the respondents for improving the services delivered by the service
delivery systems. Though the services were being accepted by the farmers, the above
said problems and suggestions of the respondents should be kept in view for bringing
improvements in the services being delivered by the service delivery systems.
DEPARTMENT OF VETERINARY AND ANIMAL HUSBANDRY EXTENSION EDUCATION,
COLLEGE OF VETERINARY SCIENCE,
SRI VENKATESWARA VETERINARY UNIVERSITY, TIRUPATI – 517 502,A.P
 
Date 2016-12-15T16:38:25Z
2016-12-15T16:38:25Z
2015-11
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/90356
 
Language en
 
Format application/pdf
 
Publisher SRI VENKATESWARA VETERINARY UNIVERSITY, TIRUPATI – 517 502,A.P