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A Study on Understanding Varietals Rice Market and to find out trigger for Hybridization

KrishiKosh

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Title A Study on Understanding Varietals Rice Market and to find out trigger for Hybridization
 
Creator Arun Kumar, R.L.K
 
Contributor SEEMA
 
Subject STUDY, UNDERSTANDING, VARIETALS, RICE, MARKET, FIND, OUT, TRIGGER, HYBRIDIZATION
 
Description Seeds are the most important, basic and vital input for agricultural production. Apart
from fertilizer, pesticides, fungicides, herbicides, and other agricultural inputs, these
should of best quality to obtain quality produce and higher yields.
The present study is a field oriented project to understand the varietals rice market and
to find out trigger for hybridization.
The other objectives of the study are:
 To know about the paddy varieties grown by the farmers and also about their
attributes.
 To know about the awareness levels among farmers regarding hybrid rice.
 To know the attributes of ideal paddy variety that the farmers are inclined to
cultivate.
 To know the attributes of ideal paddy hybrid that the farmers are inclined to
cultivate.
 To know about the key barriers for growing hybrid rice by the farmers.
 To know, which is the effective channel/ media vehicle to promote hybrid rice.
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Hybrid rice enables farmers to achieve significant yield
improvements over open-pollinated or inbred varieties. Hybrid rice combines the
positive qualities of both parents. Rice hybrids have the potential to yield 15-35%
more than the best inbred variety grown in similar conditions. Hybrid rice has also
proven to be more hardy in adverse growing conditions, especially in unfavourable
soil and climate conditions- such as temporary drought stress. Producing hybrid rice
seed is a costly process that requires considerable manpower and inputs, which
explains why hybrid seed tends to be more expensive than inbred seed. However,
hybrid rice cultivation requires less seed per hectare than inbred lines. In practice, the
higher seed price per Kg is more than compensated by lower seed planting density
and higher yield, making hybrid rice seed a very profitable choice for farmers.
Primary data was collected from farmers and dealers
through personal interview method with the help of pre-tested questionnaire. Farmer’s
questionnaire includes questions related to varieties grown by the farmers, awareness
about hybrid rice, ideal rice variety, farmers expectations from hybrid rice and whose
advice farmers trust the most while making a purchasing decision related to an agriinput.
Dealer’s questionnaire includes questions related to total paddy varieties sales
during 2005-2006, varieties sold in maximum quantities during 2005-2006 and
reasons for those varieties to be sold in maximum quantities, problems faced by the
farmers, reasons for not selling hybrid rice by the dealers, important criterion for
farmers while making a purchase decision for rice seed, farmers expectations from an
ideal rice hybrid and suggestions to improve the market penetration of hybrid rice in
the region. The analysis of the data was done by applying appropriate statistical tools
like percentage, frequency and rankings.
In the course of the study undertaken in the districts of East Godavari, West Godavari
and Krishna districts it was found that most of the farmers want varieties and rice
hybrids resistant to pest and diseases and there is an immense market potential for
hybrid rice in these regions. The reason being, the farmers are not satisfied with the
existing rice varieties which are prone to pests and diseases, resulting in high cost of
cultivation and low yields. The main striking point in the entire study is the very low
awareness among the farmers about hybrid rice. Farmers don’t know about hybrid
rice and were misinterpreting the existing rice varieties to be hybrid rice. The main
reason for this low awareness about hybrid rice in these regions is due to lack of
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extensive promotional activities on the usage of hybrid rice by the government
agencies and private companies, and also due to lack of proper hybrids suitable to the
local conditions (such as soil, climate etc) .Even the PHB71 hybrid, of Pioneer Seeds
Company, grown by some farmers is actually recommended for Telangana and
Rayalaseema areas.
Hybrid rice, though less, is being grown in few pockets of Telangana and
Rayalaseema and the strategies implemented for promoting hybrid rice in the above
regions could be extrapolated in Krishna, East and West Godavari districts. The study
also revealed that farmers give high importance to the fellow farmers’ advice while
making a purchase decision regarding seeds.
Most of the dealers expressed that the main reason for not selling hybrid rice seed is
due lack of demand for it and that farmers want a variety that is resistant to pests and
diseases, and that farmers expect a rice hybrid with fine grain quality. They also
expressed that market penetration of hybrid rice can be improved through improving
the market for hybrid rice by developing paddy hybrids with fine grain quality.
The important suggestions that were given after analysis of the results are that
Proagro Seeds Company should work in co-ordination with the government and
should also use various promotional tools like demonstrations, free seed samples etc
to create awareness about hybrid rice among farmers and to develop market for hybrid
rice in the sampled area.
 
Date 2016-08-16T13:55:50Z
2016-08-16T13:55:50Z
2006
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/72577
 
Language en
 
Relation D7825;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD