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A STUDY ON PROCUREMENT OF MILK BY HERITAGE FOODS (I) LIMITED IN CHITTOOR DISTRICT OF ANDHRA PRADESH

KrishiKosh

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Title A STUDY ON PROCUREMENT OF MILK BY HERITAGE FOODS (I) LIMITED IN CHITTOOR DISTRICT OF ANDHRA PRADESH
 
Creator NAVEEN KUMAR, M
 
Contributor RAGHURAM, P
 
Subject animal husbandry, costs, economic systems, productivity, milk products, marketing, livestock, manpower, selection, economics
 
Description Dariry sector contributes significantly in generating employment
opportunities in rural India, besides providing food security. The
profitability of dairy enterprise depends upon the cost structure and
income generation capacity of the enterprise and good marketing outlets.
The present project entitled “A Study on Procurement of Milk by
Heritage Foods (I) Limited in Chittoor District of Andhra Pradesh” was
taken up with the following specific objectives.
Objectives of the Project:
1. To study and examine the cost and returns of procurement per
unit of milk.
2. To identify the economic and managerial problems during
procurement.
3. To identify and analyse the factors influencing procurement of
milk.
4. To suggest remedial measures for efficient procurement of milk.
Chittoor District was purposively selected for the study as it is
one of the major milk producing districts of Andhra Pradesh. From the
selected district 3 mandals supplying milk to Heritage Food (I) Limited
were selected purposively. Two villages from each mandal were
selected making the total villages to six. Ten dairy farmers from each
village were chosen. Randomly. The total sample size of the study was
90. For this study, both primary and secondary data were collected. The
primary data ware collected from the milk collection units and the dairy
farmers. Secondary data with regard to the factors influencing
procurement and quantity of milk supply was collected from the records
of the milk collection units, journals website. ect. The data were
collected by direct interview method. The collected data were analyzed
by using simple statistical tools such as percentages, averages, etc.
The total costs are split into operation costs and fixed costs. Of
the operational costs cost of raw material (milk) was the highest costing
factor. It formed 30.75 percent of the total costs. Other operational costs
were interest on working capital (4.21 percent ), and selling and
distribution expenses (1.64 percent). Other working costs like electrical
charges (0.72 percent), printing and stationary (0.63 percent), packing
charges (0.48 percent), miscellaneous expenses (0.43 percent), wages,
salaries, bonus etc (0.33 percent), fuel and lubricant charges, agent costs,
storage costs etc. Total operational costs were Rs. 16391.0
Among the fixed costs, depreciation on machinery was the
highest cost (42.32 percent). Next was the depreciation on buildings
which gone to 8.57 percent of the total costs. Others were rents and
taxes, repairs and maintenance, insurance etc. Total fixed costs were
Rs.4408.69. Total costs worked out for Rs. 20799.89.
The various factors influencing procurement of milk includes
market influence, seasonal variation, compositional variation, spatial
variation, pricing according to the cost of milk production, effect of
feed, effect of the disease etc.
Various measures to be taken at the milk collection Units and
while transporting of the raw milk which gives good quality milk and
better profits to the Dairy.
 
Date 2016-06-24T13:52:25Z
2016-06-24T13:52:25Z
2010
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67944
 
Language en
 
Relation D8720;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY