Record Details

BANJARA EMBROIDERY FROM TRADITIONAL TO CONTEMPORARY

KrishiKosh

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Field Value
 
Title BANJARA EMBROIDERY FROM TRADITIONAL TO CONTEMPORARY
 
Creator SUDEEPA, N
 
Contributor VATSALA, R
 
Subject BANJARA, EMBROIDERY, TRADITIONAL, CONTEMPORARY
 
Description Embroidery or the decoration of woven fabrics
with coloured thread by means of a needle is probably
one of the oldest arts of the world. India has a rich
tradition of embroidery and different styles have
evolved in different regions depending on the mater.ials
available and the local culture. The embroidery of the
Banjara tribal women of Andhra Pradesh is one of these
distinctive styles. The embroidery, which was almost
unknown till a few decades ago, is now a commercial
handicraft employing a large number of people. But
negligible work has been done to study this craft,
which is valuable from economic and cultural points of
view.
Keeping this in view, the present study was
taken up to study the traditional Banjara embroidery
and contemporary Banjara work (as it is now called); to
study the changes in the embroidery with
commercialisation; to design some new Banjara work
items of clothing and domestic use and to assess the
consumer acceptability of the items after making and
costing them.
XV
, Details of traditional Banjara embroidery were·
collected by interviewing thirty Banjara ·. women from
five rural tandas(settlements of Banjaras) and · by
ob~ervation of their embroidered costume and other
articles. Contemporary Banjara work and its economics
were studied by interviewing thirty women in Hyderabad
who were involved in the production of Banja~a work
items. A consumer survey was also carried out among
thirty consumers to obtain their opinion , preferences
and problems regarding the Banjara work articles ~n the
market. Based on the.findings of this survey, nirie new
items of Banjara work were designed, constructed,
casted and finally. evaluated by a panel of 30 judges
which include~ staff and students of College of Home
Science, Hyderabad and also customers and sales
personnel from shops who were very familiar with
Banjara work. The results of the evaluation were
analysed and interpreted accordingly.
The study has revealed details · of various
aspects of the traditional and contemporary embroidery,
namely fabrics and threads used, common colours seen,
typical motifs and stitches employed, mirrors and beads
used, other acc~ssories like shells and coins, the
patchwork and appliqu~ done, the articles usually
embroidered and the ·changes from traditional to modern
Banjara work. The study also revealed particulars of
the production process, sales and marketing of
commercial Banjara \'mrk, and furthermore the mode of
employment, wages and monthly earnings of the Banjara
craftswomen.
The findings of the consumers survey helped to
assess the present day Banjara work (which comprises of
mirrorwork, beadwork, applique~ patchwork and
embroidery stitches) from the consumers• point of view.
The consumers gave their opinion of the general quality
of Banjara work items, the designs, the fabrics, and
colours used, the workmanship and their cost. It was
reve.aled that Banjara \'tork ~~~ very popular among
consumers (inspite of some drawbacks) due to their
attractive appearance and reasonable cost.
The opinion , preferences and suggestions of
the consumers obtained through the survey also helped
. XVl
in the selection and designing of nine articles for the
experimental study. They were shopping bag, college
bag, file backer, yoke, dupatta, shawl, magazine/
newspaper holder, mail bag, and wall panel. These
articles were made and evaluated according to various
aspects i.e. overall appearance, design, fabric, colour
combination, workmanship and cost.
The results of the evaluation showed that the
consumer acceptability of all items was good. It was
found that exclusively hand embroidered articles had
slightly lower consumer preference compared to the
items in which the cost was brought down by using more
of colourful machine-worked applique'. It was also
concluded that embroidered utility articles like the
bags have an edge over the purely decorative items like
the wall panel. On the whole, the items were well
appreciated and
 
Date 2016-08-19T14:11:35Z
2016-08-19T14:11:35Z
1990
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/73037
 
Language en
 
Relation D3433;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD.