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A STUDY ON EMPOWERMENT OF WOMEN ENTREPRENEURS IN MEDAK DISTRICT

KrishiKosh

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Title A STUDY ON EMPOWERMENT OF WOMEN ENTREPRENEURS IN MEDAK DISTRICT
 
Creator SWETHA, MUDDAM
 
Contributor JAGAN MOHAN REDDY, M.
 
Subject productivity, biological phenomena, manpower, economics, markets, economic systems, marketing, participation, production factors, selection
WOMEN ENTREPRENEURS, MEDAK DISTRICT
 
Description The present study entitled ‘A Study on empowerment of women entrepreneurs in
Medak district’ had been initiated focusing on the empowerment.
Ex-post facto research design was adopted in the present investigation. The state
of Andhra Pradesh and telangana region were selected purposively. Medak district of
the region was selected randomly. Five mandals of the district, two villages from each
mandal were selected randomly. Six entrepreneurial activities namely vegetable
marketing, NPM inputs sale, Vermicompost, flour mill, nursery raising and pickle
selling were selected purposively. From each enterprise two women entrepreneurs were
selected from all the ten villages. That means from each village twelve respondents
were selected. Thus a total of 120 women entrepreneurs constitute as sample for the
study. Interview schedule was used for data collection and the statistical measures like
mean, S.D, frequency, percentage, correlation coefficient were used.
Majority of the respondents were young aged (49.17%), had primary school
education (35.83%), received low level training (57.50%), medium annual income (Rs/-
50,000-80,000) (55.83%), low level socio-political participation (75.83%), medium
family size (45.00%), high level commitment (49.17%), medium self confidence
(35.83%), high level of aspiration (51.67%), low level information source utilisation
(50.83%) and high ability to coordinate (48.33%).
Majority of the women entrepreneurs had high risk orientation (50.83%), medium
levels of awareness creation (38.33%), critical consciousness (39.17%), social (40.84%),
economic (50.83%), entrepreneurial (58.34%) and overall empowerment (32.50%) and
low levels of resource mobilisation (48.33%) and technological empowerment (37.50%).
Majority of the respondents had medium entrepreneurial decision independence
(38.33%), medium non entrepreneurial decision independence (52.50%), high economic
independence (50.83%), medium need for power (48.33%), low need for affiliation
(40.83%) and high need for achievement (45.00%).
Relationship between profile characteristics of women entrepreneurs and their extent of
empowerment:
The independent variables like age was positively and significantly correlated
with critical consciousness; the variable education was positively and significantly
correlated with critical consciousness, technological empowerment and awareness
creation; the variable training was positively and significantly correlated with
entrepreneurial empowerment and technological empowerment; the variable annual
income was positively and significantly correlated with economic empowerment and
resource mobilisation pattern; the variable family size was positively and significantly
correlated with critical consciousness and risk orientation; the variable socio-political
participation was positively and significantly correlated with awareness creation,
resource mobilisation pattern and social empowerment; the variable level of aspiration
was positively and significantly correlated with risk orientation, economic empowerment,
social empowerment and entrepreneurial empowerment; the variable commitment was
positively and significantly correlated with risk orientation, entrepreneurial
empowerment and technological empowerment; the variable self confidence was
positively and significantly correlated with critical consciousness, economic
empowerment and entrepreneurial empowerment; the variable information source
utilisation was positively and significantly correlated with awareness creation, resource
mobilisation pattern and technological empowerment; whereas the variable ability to
coordinate was positively and significantly correlated with awareness creation, resource
mobilisation pattern and social empowerment.
Key elements of success of selected entrepreneurial activities:
Majority of the respondents expressed that market opportunity (65%) and timely
execution of the orders (50%) are the key elements of success in an enterprise on
vegetable marketing; good quality of product (45%) and hard work (40%) are the
elements for NPM input sale; timely execution of the orders (60%) and family members
support (50%) for vermicompost ; running of the enterprise throughout the year (70%)
and market opportunity (55%) for flourmill; hard work (60%) and family members
support (55%) for nursery and family members support (70%) and timely execution of
orders are the elements of success of enterprise on pickle selling.
Key elements of failure of selected entrepreneurial activities:
Majority of the respondents perceived that heavy competition (55%) and over
burden (50%) are elements of failure of vegetable marketing enterprise; lack of
advertisements for the product (75%) and lack of skilled labour (60%) for PM input sale;
lack of remunerative price to the product (60%) and over burden (55%) for
vermincompost; insufficient working capital (60%) and over burden (55%) for flourmill;
seasonal demand for the product (65%) and lack of skilled labour (60%) for nursery
raising whereas heavy competition (70%) and lack of advertisement for the product
(65%) are the elements of failure of enterprise on pickle selling.
The major problems elicited by the women entrepreneurs are lack of organized
and regulated market (65%) in vegetable marketing; lack of advertisement for the product
(65%) NPM input sale; lack of remunerative price for the product (60%) in
vermicompost; lack of working capital (60%) in flour mill; products are seasonal in nature
(65%) in nursery raising, completion from the branded products (70%) in pickle selling.
The suggestions offered across all enterprises were- need for organising training
to equip required competencies and capacities to run enterprises, training on techniques
of advertising the products, establishing more institutional linkages with entrepreneurs
and other institutions on marketing and empowerment.
 
Date 2016-06-10T12:20:25Z
2016-06-10T12:20:25Z
2013
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67169
 
Language en
 
Relation ;D9295
 
Format application/pdf
 
Publisher ACHARYA N. G. RANGA AGRICULTURAL UNIVERSITY