A Study of customer’s opinion on mechanized paddy harvesting in Nizamabad District of Andhra Pradesh
KrishiKosh
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Title |
A Study of customer’s opinion on mechanized paddy harvesting in Nizamabad District of Andhra Pradesh
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Creator |
ARAVIND KUMAR, V
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Contributor |
SEEMA
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Subject |
Study, customers, opinion, mechanized, paddy, harvesting, Nizamabad District, Andhra Pradesh
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Description |
In India, more than 70% of the population is dependent on agriculture. Because of the abundant labour availability in the past, most of the agriculture operations were performed manually. Presently, as the labour cost has increased and there is at times shortage of labour and for timely conduct of the operations, new machineries have been introduced. Manual harvesting of paddy is an age old tradition. This activity requires more labour and also there is loss of grain during the operation. As paddy is one of the important crop in India specially in A.P, Escorts company has introduced mechanized paddy harvester in the year 1993. therefore this study is aimed to study the perception of the farmer about the mechanized harvester. The study is taken up for ESCORTS CLASS CROP TIGER for Track version as well as for wheel version. MAJOR OBJECTIVES. 1. To find out the reasons for buying the combined harvesters. 2. To identify the problems that the owners have been facing on combined harvesters. 3. To find the mode of purchase of the combined harvesters. 4. To identify the customer satisfactory level on the combined harvesters, in comparison between track version and wheel version. This study was carried out in Nizambad district of Andhra Pradesh to evaluate customer’s opinion on mechanized paddy harvesting. Nizambad district was selected due to its large market potential. The study was carried out by collecting primary data. For the collection of the primary data the instrument used was a semi-structured questionnaire with mainly closed ended questions. The sample of 36 mandals of Nizamabad district is been selected from which 45 farmers from various mandals who have purchased crop tiger combine harvester is been selected for the study. All the farmers who are been were personally interviewed. Simple statistical tools like Averages, percentages, Chi square tests were used to analyse the data and to draw the conclusions. CONCLUSIONS: 1. The main reason for buying the combined harvester track version is, it can harvest paddy even in wet soil. 2. The main reason for buying the combined harvester wheel version is, it can harvest not only paddy but also other crops. 3. The problem faced by the customers of combined harvester track version is, delay in the delivery of the vehicle. 4. The problem faced by the customer of combined harvester Wheel Version is, delay in the service. 5. 90% of the customers purchased these combined harvesters from the Bank financial scheme. 6. The customers are satisfied with the after sales service provided by the Escorts Claas Crop Tiger Wheel Version. 7. The customers are satisfied with the quality of the combined harvester Track Version. 8. A particular segment of the customers wants additional features in the machine even though the cost is higher. 9. The customers are satisfied with the investment made in the combined harvester Track Version and they are able to get back their investment within a short span of time. Suggestions and Recommendations: 1. Delivery period should be reduced from 4 month to 1 month for Track Version. 2. In Track Version more features to be added such as not only harvesting paddy but also other crops like with which the wheel machine harvests. 3. The company can make the Track Version with less features and less cost for the other segment of the agriculture. 4. The quality of the spare parts provided by the company for the combined harvester, Wheel version is not satisfactory when compared to its new pack. 5. The company can give hire purchase scheme to the farmers for both increases in sales and getting more profits through interest. 6. The company should manufacture the Track Version in such a manner that it can travel even on the roads. 7. The company can give more incentives to the dealers to boost the sales of the combined harvesters because these people (dealers) influence the customers most. |
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Date |
2016-08-17T13:42:05Z
2016-08-17T13:42:05Z 2006 |
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Type |
Thesis
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Identifier |
http://krishikosh.egranth.ac.in/handle/1/72750
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Language |
en
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Relation |
D7881;
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Format |
application/pdf
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Publisher |
ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD
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