Market share, market potential and farmer perception of sakata seed india p ltd. on hybrid maize seed in jabalpur district of m.p.
KrishiKosh
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Title |
Market share, market potential and farmer perception of sakata seed india p ltd. on hybrid maize seed in jabalpur district of m.p.
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Creator |
Yadav, Ritesh
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Contributor |
Sharma, N.P.
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Subject |
sowing, markets, maize, hybrids, productivity, sales, crops, area, land resources, marketing
AGRICULTURAL ECONOMICS |
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Description |
The present study “Market Share, Market potential and farmer perception of Sakata Seed India P. Ltd. on hybrid maize seed in Jabalpur (M.P.)” Was undertaken with a view to analyze popularity of Sakata Seed The study was conducted to find out following objective:- • To estimate the market potential of Maize hybrid seed in Jabalpur district and its block. • To estimate the market share of Sakata Sees in hybrid maize in • To analyse the consumer preference about Sakata (Maize) and sale promotional activity. • To study ‘SWOT’ Analysis of the company. Done by Sakata Seed India in the assigned places for achieving these objectives 120 Maize growers farmer are selected from the Jabalpur district in the (M.P.). The important conclusions were drawn from study. In the study area four major players (company) i.e. Syngenta,Nuziveedu and Jk Seeds we’re functioning to supply Maize. The total sale of hybrid Maize seeds in this block was 80 qtl. J.K. seeds ltd. That was leading with 51 qtl. highest sale of hybrid Maize seeds (29.86 percent) fallowed by Sakata seed with 45 qtl.(22.77 percent), Nuziveedu seeds ltd. 14 qtl.(8.8 percent). The share of of J.K. seed was about 35.26 percent of the total Hybrid Maize seeds The total Maize seed market in study area Hybrid variety covered major portion accounting sales 834 qtl. The share of Hybrid Maize is relatively more in the selected area. Sakata seed company is leading company in Maize seeds marketing in Jabalpur District. Data shows that ranking among the selected company in Jabalpur district. The Sakata company occupies first rank, which having sales the Hybrid Maize for an account of 26.62 lac. The JK Seeds Second rank company having as per sales point of view 16.46 lac. Hence it is suggested that. To increase the sales promotional activity in the study area which will be helpful to increase the market share of Sakata Seed. To decrease the price the product by the company. To increase the employee in the company for proper dealing. To maintain the good relation between the distributor, dealer and the farmer in the study area. To provide the complete information of the company product to the farmer, distributor and dealers then it will also help to increase the sale quantity of different pesticide in the study area. To provide some incentive in the form of gift, cash coupon and arrange the tour package to the distributor and dealers. |
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Date |
2016-06-21T15:34:03Z
2016-06-21T15:34:03Z 2015 |
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Type |
Thesis
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Identifier |
http://krishikosh.egranth.ac.in/handle/1/67631
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Language |
en
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Format |
application/pdf
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Publisher |
JNKVV
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