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MANAGEMENT OF MARKETING SYSTEM IN PADDY – A CASE STUDY IN EASTERN UTTAR PRADESH

KrishiKosh

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Title MANAGEMENT OF MARKETING SYSTEM IN PADDY – A CASE STUDY IN EASTERN UTTAR PRADESH
 
Creator KARTHIGA, K
 
Contributor JANAIAH, ALDAS
 
Subject tillage, nutrients, sowing, diseases, nutrient management, organic fertilizers, fertilizers, yields, developmental stages, nitrogen
EASTERN UTTAR PRADESH
 
Description An efficient marketing plays a very crucial role in economic development as it stimulates
production, stabilizes output prices and reduces costs of transaction. The present study was
undertaken with main objectives of (i) to study the different marketing channels available for
paddy farmer in the study area, (ii) to evaluate the efficiency of marketing channels based on the
reduction in marketing cost and (iii) to study the relationship between market structure and
farmers decision on paddy cultivation.
The study was conducted covering 200 sample paddy farms in seven districts of eastern
Uttar Pradesh. The selected districts were Kushinagar, Gorakhpur, Deoria, Maharajganj,
Bahraich, Siddharth nagar and Sant Kabirnagar. Three mandals from each district and two
villages in each mandal were selected covering totally 42 villages. From each village one
focused group consisting of 4-5 key informants were surveyed. 12 village traders,12 millers, 12
wholesalers and 12 retailers were interviewed for the data related to the marketing of paddy.
Purposive random sampling technique was adopted in selecting the sample paddy farmers and
market functionaries.
The collected data was analysed by applying appropriate statistical tools like central
tendency including mean, median, mode and percentages. For calculating efficiency index,
conventional, Shepherd and Acharya methods were employed.
The average land holding and area under paddy cultivation of the sample farms was 2.12 ha
and 0.88 ha respectively. The average production and total retention of paddy in sample farm
was 37.28 and 14.01 quintal per farm respectively. The average marketable and marketed surplus
of sample farms was 23.27 and 22.11 quintal per farm respectively.
The identified marketing system of paddy consisted of three different channels were;
• Channel I – Farmer Miller Consumer.
• Channel II – Farmer Miller Retailer Consumer.
• Channel III – Farmer Village trader Miller wholesaler
Retailer Consumer.
The total disposal of paddy was 2130.28 quintal from the sample farms which varied from
574, 802.22 and 754.08 quintal in channel I, channel II and channel III respectively.
The total marketing cost incurred was 79.85, 133.69 and 202.76 Rs/ quintal under channel I,
channel II and channel III respectively. The total market margins retained by the intermediaries
were 55.33, 79.75 and 191 Rs/ quintal under channel I, channel II and channel III respectively.
The average net price received by the farmer was 882, 861, 860.55 Rs/ quintal under channel I,
channel II and channel III respectively.
Channel I was more efficient than channel II and III, in incurring less value addition where
the farmer got higher return for their produce, in reducing price paid by the consumer and, in
diverting maximum price to the farmers, where as channel II was efficient than channel III. The
average producers’ share of consumer rupee was 86.71, 80.13 and 68.60 per cent under channel
I, II and III respectively.
The main problems perceived by the sample farms were unstable price, inadequate
infrastructure facilities at the village level and superfluous market intermediaries. The important
suggestions made by the study were mandating the minimum support price system, monitoring
the functioning of minimum support price system, establishment of regulated markets and
proving the infrastructure facilities at village level.
 
Date 2016-06-09T14:03:30Z
2016-06-09T14:03:30Z
2011
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67122
 
Language en
 
Relation D8887;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY