Record Details

EVALUATION OF ROLE AND IMPACT OF CROP ADVISORY SERVICES ON FARM PRACTICES AND FARMER’S INCOME IN GUNTUR DISTRICT OF ANDHRA PRADESH - A CASE OF RALLIS CROP ADVISORY CENTRE

KrishiKosh

View Archive Info
 
 
Field Value
 
Title EVALUATION OF ROLE AND IMPACT OF CROP ADVISORY SERVICES ON FARM PRACTICES AND FARMER’S INCOME IN GUNTUR DISTRICT OF ANDHRA PRADESH - A CASE OF RALLIS CROP ADVISORY CENTRE
 
Creator IMADUDDIN, MOHAMMAD
 
Contributor SEEMA
 
Subject marketing, crops, advisory centres, advisory services, markets, land resources, sowing, selection, area, fertilizers
 
Description The role of agricultural extension is assuming greater importance in the context of
globalization, privatization and liberalization for ensuring food and nutritional security to
the Indian masses. Agro Advisory Services play a key role in increasing farmers’ income
through increased yield and reduced farm expenses. Agro Advisory Centres provide
advisory services to farmers on suitability, procurement, and application of various inputs
such as seed, fertilizer, pesticide and improved farming practices. Despite pluralistic agro-
advisory approaches in India, the coverage and use of these advisory services by farmers is
limited. In order to assess the functional viability of such centres, with special reference to
Rallis Crop Advisory Centre (RCAC) located in Guntur district of Andhra Pradesh the
study was carried out. The impact of RCAC on farm yield and farmers’ income was
analyzed. A comparative evaluation of performance of RCAC with District Agricultural
Advisory Transfer of Technology Centres (DAATTCs) was done. Primary data regarding
cropping pattern, different services obtained from Crop Advisory Centres, farmers’
xiv
preferences and their expectations, impact of Crop Advisory Centres on various attributes
Viz. yield, income, cost of cultivation, plant protection and others was collected. The
reasons for using/ not using/ discontinuing of the services by farmers from various agencies
along with the suggestions for improvement were also collected. An Effectiveness Index
was used to assess the extent of adoption of crop advisory services. Rating Index method
was used to evaluate the performance and viability of the centre. Garrett ranking technique
was used to study the reasons for discontinuance in using the services of Rallis Crop
Advisory Centre. The impact of Crop Advisory Centre on the reduction in per acre
expenditure on inputs for RCAC user-farmers was Rs. 9794 and the returns due to
increased yield was Rs. 10500. The added returns were found to be Rs. 20294 per acre. The
three major reasons for discontinuance of use of advisory services of RCAC were fewer
services offered, poor services and better services from other agencies. The performance
and viability of RCAC was better over DAATTC. Based on the lacunae and bottlenecks
identified in the delivery mechanism of advisory services of RCAC, a model was designed
using Standard Operating Procedures (SOP). The various important factors identified
which contribute to the criteria for setting up Crop Advisory Centres at suitable locations
included size of pesticide market, number of mandals covered, number of dealers in the
market, accessibility to the centre, company’s market share/growth potential and brand
image of the company.
Keywords: Agro-advisory services; Rallis Crop Advisory Centre (RCAC); District
Agricultural Advisory Transfer of Technology Centres (DAATTCs); Effectiveness Index;
Rating Index; Garrett ranking technique; standard operating procedures (SOP).
 
Date 2016-06-23T09:32:19Z
2016-06-23T09:32:19Z
2012
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67773
 
Language en
 
Relation D9142;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY