Consumer chain store-An economic analysis
KrishiKosh
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Title |
Consumer chain store-An economic analysis
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Creator |
Harsha.V.Torgal
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Contributor |
S.B.Hosamani
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Subject |
Agricultural Economics
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Description |
Globally, retailing is a big business. It is one of the largest industries in India and second largest employer after agriculture. The share of organized retail is more in developed countries but bulk of this business is unorganized (97%) in India. In recent times, retail sector has been growing rapidly with the multitude of factors viz., increasing sophistication, modernization of the life-style of households and increasing globalization of trade. Hence, an effort was made in the state to study the consumer chain store in Dharwad and Belgaum using both primary and secondary data collected from various sources. Tabular analysis, Multiple linear regression, Logit and Discriminant analysis were employed to arrive at results. The percentage of visits of respondents were higher in the case of modern retail outlet when compared to traditional retail outlet in Dharwad district. Similarly in the case Belgaum district respondents has more per cent of visit in modern retail outlet. Annual income followed by age which have positive and significant impact in Belgaum, while annual income and average expenditure found to have a positive and significant impact in Dharwad. Similarly average expenditure with stores have negative and significant influence in Belgaum while contact with stores and time spent during visiting found to have negative and significant influence in Dharwad. There is a lot of scope for the supermarket business to shift from traditional to modern form of retailing to cater to the changing needs of the modern customers. The retail sector has to adopt a new form of relationship with knowledge regarding the habits of different consumers demographical characteristics such as density of the population, average food expenditure, income of households, average household size, number of stores in the area, size of the store etc., should be taken care before making pricing decisions. |
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Date |
2016-11-09T18:28:51Z
2016-11-09T18:28:51Z 2010 |
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Type |
Thesis
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Identifier |
http://krishikosh.egranth.ac.in/handle/1/84775
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Format |
application/pdf
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Publisher |
UAS, Dharwad
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