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Consumer chain store-An economic analysis

KrishiKosh

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Title Consumer chain store-An economic analysis
 
Creator Harsha.V.Torgal
 
Contributor S.B.Hosamani
 
Subject Agricultural Economics
 
Description Globally, retailing is a big business. It is one of the largest industries in India and
second largest employer after agriculture. The share of organized retail is more in developed
countries but bulk of this business is unorganized (97%) in India. In recent times, retail sector
has been growing rapidly with the multitude of factors viz., increasing sophistication,
modernization of the life-style of households and increasing globalization of trade. Hence, an
effort was made in the state to study the consumer chain store in Dharwad and Belgaum using
both primary and secondary data collected from various sources. Tabular analysis, Multiple
linear regression, Logit and Discriminant analysis were employed to arrive at results.
The percentage of visits of respondents were higher in the case of modern retail
outlet when compared to traditional retail outlet in Dharwad district. Similarly in the case
Belgaum district respondents has more per cent of visit in modern retail outlet. Annual
income followed by age which have positive and significant impact in Belgaum, while annual
income and average expenditure found to have a positive and significant impact in Dharwad.
Similarly average expenditure with stores have negative and significant influence in Belgaum
while contact with stores and time spent during visiting found to have negative and
significant influence in Dharwad.
There is a lot of scope for the supermarket business to shift from traditional to modern
form of retailing to cater to the changing needs of the modern customers. The retail sector has
to adopt a new form of relationship with knowledge regarding the habits of different
consumers demographical characteristics such as density of the population, average food
expenditure, income of households, average household size, number of stores in the area, size
of the store etc., should be taken care before making pricing decisions.
 
Date 2016-11-09T18:28:51Z
2016-11-09T18:28:51Z
2010
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/84775
 
Format application/pdf
 
Publisher UAS, Dharwad