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A STUDY ON MARKET IDENTIFICATION AND SALES PROMOTIONAL TECHNIQUES OF RALLIS PRODUCTS IN KARIMNAGAR DISTRICT OF ANDHRA PRADESH

KrishiKosh

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Title A STUDY ON MARKET IDENTIFICATION AND SALES PROMOTIONAL TECHNIQUES OF RALLIS PRODUCTS IN KARIMNAGAR DISTRICT OF ANDHRA PRADESH
 
Creator CHANDRA KANTH, S
 
Contributor SEEMA
 
Subject STUDY, MARKET, IDENTIFICATION, SALES, PROMOTION, TECHNIQUES, RALLIS, PRODUCTS, KARIMNAGAR DISTRICT, ANDHRA PRADESH
 
Description Indian economy is largely agrarian with agriculture sector contributing
1/3rd of the total GDP. Approximately 30% of food grains in India go wasted due
to Pests, Pathogens, weeds, and rodents stressing the importance of the role of
Pesticides in the economy.
A study has been conducted titled "A STUDY ON MARKET
IDENTIFICATION AND SALES PROMOTION ACTIVITIES OF RALLIS IN
KARIMNAGAR DISTRICT"
MAJOR OBJECTIVES:
1 To identify the major crops grown in Karimnagar
2. To measure the performance of Rallis in the Agro Chemical segment in
Karimnaga district.
3. To evaluate the competitors performance in Karimnagar market.
4. To evaluate the promotional techniques adopted by Rallis and its impact on
buying behavior.
For achieving above objectives the data was collected from different
sources. The primary data was collected by interviewing distributors, dealers,
retailers, and farmers with the help of well designed and pre-tested
Questionnaire. The major market include Vemulawada, Jagitial, Karimnagar local
market, Peddapally, Manthini, Gadampally, Mahadevpur, Jammikunta,
Huzurabad, Mulkanoor which have been covered for collecting data. The
secondary data was collected from the District Agriculture Office by contacting
Agriculture Officers, Joint Director of Agriculture, and Industry Persons. Finally
the data collected was analyzed by using the statistical tools such as totals,
rankings and averages. The results are furnished in the tabular, diagrammatic,
and graphical representations.
Rallis has about 5 distributors and 6 dealers. The data was mainly
collected by surveying and interviewing the mentioned dealers and distributors.
The list is given below.
Table 1: List of Distributors & Dealers in Karimnagar district
Distributor Market Dealer Market
Srilatha Traders Vemulawada Joythi Fert. Vemulawada
A.Balaji Karimnagar Sagar Fert. Jamikunta
Verabhadra Entp. Jamikunta Mulkanoor society Mulkanoor
K.Ashok &bros Mantinee Sai Traders Pedapalli
Srinivas Fert. Gadimpally Rytu depo Jagityal
Market potential for Rallis products was obtained from the above markets.
Finally the recommendations were made according to the findings from the
market surveyed.
Findings:
The major crop grown in Karimnagar was Cotton, Paddy, Maize, and Chilly. The
findings of the study also indicate that about 65% of dealers in Karimnagar
expressed that Rallis image in the market has declined. The Rallis image
amongst the farmers is positive since it forms a part of TATA group. The reasons
as expressed by dealers and distributors for decline in the popularity of Rallis
brand is account disputes, poor field work, and high prices. The study also
indicated that the Bayer is the strong competitor followed by De-Nocil, Dupont,
and Syngenta etc. Rallis stands sixth in its market share. The major promotional
techniques used by Rallis are farmers meetings, jeep campaigns, and ads in
television which had a positive impact on sales.
 
Date 2016-08-22T13:10:28Z
2016-08-22T13:10:28Z
2005
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/73279
 
Language en
 
Relation D7525;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD