SUPPLY CHAIN MANAGEMENT OF JAGGERY IN ANALKAPALLI REGION OF ANDHRA PRADESH
KrishiKosh
View Archive InfoField | Value | |
Title |
SUPPLY CHAIN MANAGEMENT OF JAGGERY IN ANALKAPALLI REGION OF ANDHRA PRADESH
|
|
Creator |
KAVITHA, M
|
|
Contributor |
RADHIKA, P
|
|
Subject |
markets, productivity, costs, sugarcane, marketing, area, marketing margins, retail marketing, economics, sugar
Jaggery, Compound Annual Growth Rate (CAGR), marketing channels, Garrett ranking, constraints |
|
Description |
Jaggery is a natural, traditional product of Sugarcane. Its color varies from honey brown color to dark yellow. Anakapalli region of Andhra Pradesh has large number of jaggery manufacturing units, mostly located in rural areas and the processors are following conventional methods for producing this. Jaggery is the main source of income generator in most of the rural areas in and around Anakapalli region. The study was conducted in three sub divisions of Anakapalli region. . A total number of 180 farmers were selected, of which 100 are small farmers, 50 are medium and 30 are large farmers. Fifteen processing units, 20 traders and 20 market intermediaries were selected to study the marketing costs and margins involved at various level of marketing of jaggery. . The paper examines the trends in area, production and productivity of India, Andhra Pradesh and Anakapalli region, it deals with the various supply chains associated with jaggery and constraints faced by farmers, processors and market intermediaries. The Compound Growth Rate for area, production and productivity of Sugarcane in India during 2000-01 to 2011-12 were 1.37 per cent, -1.47 per cent and -0.29 per cent respectively. Growth rate is not significant for all three variables. The Compound Growth Rate of area, production and productivity of Sugarcane in Andhra Pradesh during 2000-01 to 2011-12 were estimated to be 2.06, -1.09 and 3.94 per cent respectively. Among the all three variables, only the growth rate of productivity is significant. The Compound Growth Rate of area, production and productivity of Sugarcane in Visakhapatnam during 2000-01 to 2011-12 were estimated to be 0.67, 0.37 and 4.2 per cent respectively. Among the all three variables, only the growth rate of productivity is significant. Three marketing channels were identified in jaggery marketing in the study area. They are Channel I: Producer-Commission agent-Wholesaler-Retailer-Consumer Channel II: Producer-Wholesaler-Retailer-Consumer Channel III: Producer-Retailer- Consumer Among the market channels adopted for marketing jaggery the farmers share in consumer rupee is maximum in channel III (farmer-retailer-consumer). Transportation and hamali charges are major cost items in marketing of jaggery. The efficiency of channel III is 5.63 which is highest than the remaining two marketing channels. In channel-I and channel-II marketing efficiency is 3.66 and 4.86 respectively. As the number of intermediaries increases in the channel, efficiency of channel decreases. Constraints perceived by farmers in processing and marketing of jaggery have been studied. Market holidays are considered as major constraint faced by farmers with highest Garret score of 70.67. The major constraints faced by farmers were high labour costs, fluctuation in jaggery prices, forced sale due to repayment of loan, lack of transport facilities with Garret ranking are 69, 65.44, 56 and 55.89 respectively. The minor constraints faced by farmers were high commission charges and transportation charges with Garret rankings, 34 and 32.22 respectively. In case of market intermediaries and traders the major constraint faced was fluctuation in jaggery price is expressed by 82.41 percent of traders. Failure in time payment by the farmer expressed as constraint by 80.23 per cent of traders and market intermediaries. The remaining constraints quoted were lack of adequate processing units, lack of transportation facilities and lack of storage facilities with 78.54 per cent, 76 per cent and 71 per cent respectively. |
|
Date |
2016-09-14T13:39:06Z
2016-09-14T13:39:06Z 2014 |
|
Type |
Thesis
|
|
Identifier |
http://krishikosh.egranth.ac.in/handle/1/76683
|
|
Language |
en
|
|
Relation |
D9728;
|
|
Format |
application/pdf
|
|
Publisher |
PROFESSOR JAYASHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD
|
|