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SUPPLY CHAIN MANAGEMENT OF JAGGERY IN ANALKAPALLI REGION OF ANDHRA PRADESH

KrishiKosh

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Title SUPPLY CHAIN MANAGEMENT OF JAGGERY IN ANALKAPALLI REGION OF ANDHRA PRADESH
 
Creator KAVITHA, M
 
Contributor RADHIKA, P
 
Subject markets, productivity, costs, sugarcane, marketing, area, marketing margins, retail marketing, economics, sugar
Jaggery, Compound Annual Growth Rate (CAGR), marketing channels, Garrett ranking, constraints
 
Description Jaggery is a natural, traditional product of Sugarcane. Its color varies from honey
brown color to dark yellow. Anakapalli region of Andhra Pradesh has large number of
jaggery manufacturing units, mostly located in rural areas and the processors are following
conventional methods for producing this. Jaggery is the main source of income generator in
most of the rural areas in and around Anakapalli region. The study was conducted in three
sub divisions of Anakapalli region. . A total number of 180 farmers were selected, of which
100 are small farmers, 50 are medium and 30 are large farmers. Fifteen processing units, 20
traders and 20 market intermediaries were selected to study the marketing costs and
margins involved at various level of marketing of jaggery. . The paper examines the trends
in area, production and productivity of India, Andhra Pradesh and Anakapalli region, it
deals with the various supply chains associated with jaggery and constraints faced by
farmers, processors and market intermediaries.
The Compound Growth Rate for area, production and productivity of Sugarcane in
India during 2000-01 to 2011-12 were 1.37 per cent, -1.47 per cent and -0.29 per cent
respectively. Growth rate is not significant for all three variables. The Compound Growth
Rate of area, production and productivity of Sugarcane in Andhra Pradesh during 2000-01
to 2011-12 were estimated to be 2.06, -1.09 and 3.94 per cent respectively. Among the all
three variables, only the growth rate of productivity is significant. The Compound Growth
Rate of area, production and productivity of Sugarcane in Visakhapatnam during 2000-01
to 2011-12 were estimated to be 0.67, 0.37 and 4.2 per cent respectively. Among the all
three variables, only the growth rate of productivity is significant.
Three marketing channels were identified in jaggery marketing in the study area. They are
Channel I: Producer-Commission agent-Wholesaler-Retailer-Consumer
Channel II: Producer-Wholesaler-Retailer-Consumer
Channel III: Producer-Retailer- Consumer
Among the market channels adopted for marketing jaggery the farmers share in consumer
rupee is maximum in channel III (farmer-retailer-consumer). Transportation and hamali
charges are major cost items in marketing of jaggery. The efficiency of channel III is 5.63
which is highest than the remaining two marketing channels. In channel-I and channel-II
marketing efficiency is 3.66 and 4.86 respectively. As the number of intermediaries
increases in the channel, efficiency of channel decreases.
Constraints perceived by farmers in processing and marketing of jaggery have been
studied. Market holidays are considered as major constraint faced by farmers with highest
Garret score of 70.67. The major constraints faced by farmers were high labour costs,
fluctuation in jaggery prices, forced sale due to repayment of loan, lack of transport
facilities with Garret ranking are 69, 65.44, 56 and 55.89 respectively. The minor
constraints faced by farmers were high commission charges and transportation charges with
Garret rankings, 34 and 32.22 respectively. In case of market intermediaries and traders the
major constraint faced was fluctuation in jaggery price is expressed by 82.41 percent of
traders. Failure in time payment by the farmer expressed as constraint by 80.23 per cent of
traders and market intermediaries. The remaining constraints quoted were lack of adequate
processing units, lack of transportation facilities and lack of storage facilities with 78.54
per cent, 76 per cent and 71 per cent respectively.
 
Date 2016-09-14T13:39:06Z
2016-09-14T13:39:06Z
2014
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/76683
 
Language en
 
Relation D9728;
 
Format application/pdf
 
Publisher PROFESSOR JAYASHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD