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A STUDY OF MARKET STRUCTURE AND MARKET POTENTIAL FOR PLANT GROWTH PROMOTERS AND SECONDARY PLANT NUTRIENTS IN ANDHRA PRADESH

KrishiKosh

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Title A STUDY OF MARKET STRUCTURE AND MARKET POTENTIAL FOR PLANT GROWTH PROMOTERS AND SECONDARY PLANT NUTRIENTS IN ANDHRA PRADESH
 
Creator SRINIVAS, NOOTHI
 
Contributor MURTHY, P.V.G.K.
 
Subject markets, biological development, productivity, planting, sales, area, yields, crops, nutrients, fertilizers
 
Description Agriculture is the backbone of India and Indian economy. More than half of the
Indians still depend upon agriculture for their livelihood and it contributes nearly about
14.2 per cent to the total GDP. Agriculture input industry is experiencing tremendous
changes for last few years. New products and innovations are received quite well by the
Indian farmers.
Plant Growth Promoters (PGP) and Secondary Plant Nutrients (SPN) manufacturing
plants are emerging in the field of agriculture. Growing concern for the usage of eco-
friendly inputs, Government support and increasing awareness among the farming
community are emphasising the need for usage of PGP and SPN. Growing area under
commercial crops, horticultural crops, recent Government polices such as NBS (Nutrient
Based Subsidy) are encouraging factors forecasting the better future for these nascent
industries. The exponential growth of PGP and SPN industries are solid evidences for the
myriads of potential for the industry.
The present study was carried out by collecting the secondary data from various
journals, magazines, company records and company personnel’s on sales, market size and
market structure of PGP and SPN industries. Primary data was accessed from 120 farmers
i.e. 60 users and 60 non-users were interviewed from two districts of Andhra Pradesh to
know the impact of the usage with the help of a pretested questionnaire.
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The present study focused on major players of SPN and PGP industry and their
functioning. Market size, structure was determined and future potential was estimated.
Results showed an estimated market potential for granular and liquid formulations of PGP
industry as 171108.65 mt and 8698.57 kl. SPN industry is 1198426.435 mt. in study of
volume terms. Study revealed that, top ten companies of PGP holds a share of 60 per cent,
top five firms of SPN constitutes a market share of 30 per cent. It was examined that PGP
industry is mainly dominated by the established pesticide companies while SPN industry is
a subset of fertilizer companies.
Growth rates were estimated for the both industries. Study revealed CAGR were
14.3 and 9.1 for PGP and SPN industries respectively. Past performance of the products,
availability in the market, price, trade credit and promotion are the driving forces of
demand creation for these products.
Impact of usage of PGP and SPN on yield and income levels of the farmers was
studied. It was observed that usage of PGP and SPN resulted into 5-10 per cent increase in
the crop yield. Comparative study on users and non-users of PGP and SPN was made to get
a clear picture about economics of application of PGP and SPN. Result showed that less
than 1 per cent of additional costs on these products lead to 10-20 per cent incremental
income to the user farmers. Inspite of wonderful results, still companies are adopting push
strategy to promote these products. There is a need for co-ordination from both public and
private sectors to enlighten the farming community to adopt these innovative products and
to improve standard of living.
 
Date 2016-06-23T09:24:10Z
2016-06-23T09:24:10Z
2012
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67771
 
Language en
 
Relation D9140;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY