A DETAILED ANALYSIS ON SALES AND MARKETING OF DHANUKA AGRITECH LTD
KrishiKosh
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Title |
A DETAILED ANALYSIS ON SALES AND MARKETING OF DHANUKA AGRITECH LTD
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Creator |
Bishoyi, Alok Nath
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Contributor |
Mishgra, Sanat
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Subject |
SALES, MARKETING, DHANUKA AGRITECH
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Description |
Efficient and organized marketing is essential for the healthy growth of the any community. It benefits the producer as well as the consumer. Unregulated market involves a long chain of intermediaries before the commodity reaches to the final consumer, with the result that the cost of the commodity becomes exorbitant. Pesticides are substances that help protect plants against moulds, fungi, rodents, and insects. Pesticides help prevent crop loss and, potentially, human disease. Dhanuka Agritech Limited is engaged in manufacturing a wide range of pesticides covering herbicides/weedicides, insecticides, fungicides, miticides, plant growth regulators / stimulants in various forms – liquid, dust, powder and granules and reaching out to more than 10 million farmers. Dhanuka has an aggressive marketing strategy with a sales team of more than 500 full time employees and more than 1,000 Dhanuka Doctors. For getting best results, it is very important to have knowledge about using the right product in right quantity at the right time. For this, the Company conducts training programs for farmers by giving product demonstrations, providing technical advice on right use of products and about specific crop related problems at their doorstep through Dhanuka Doctors. |
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Date |
2017-01-20T13:49:30Z
2017-01-20T13:49:30Z 2016 |
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Type |
Thesis
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Identifier |
http://krishikosh.egranth.ac.in/handle/1/97385
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Language |
en
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Relation |
Th;4681
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Format |
application/pdf
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