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A DETAILED ANALYSIS ON SALES AND MARKETING OF DHANUKA AGRITECH LTD

KrishiKosh

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Title A DETAILED ANALYSIS ON SALES AND MARKETING OF DHANUKA AGRITECH LTD
 
Creator Bishoyi, Alok Nath
 
Contributor Mishgra, Sanat
 
Subject SALES, MARKETING, DHANUKA AGRITECH
 
Description Efficient and organized marketing is essential for the healthy growth of the any
community. It benefits the producer as well as the consumer. Unregulated market involves a
long chain of intermediaries before the commodity reaches to the final consumer, with the
result that the cost of the commodity becomes exorbitant.
Pesticides are substances that help protect plants against moulds, fungi, rodents, and insects.
Pesticides help prevent crop loss and, potentially, human disease. Dhanuka Agritech Limited
is engaged in manufacturing a wide range of pesticides covering herbicides/weedicides,
insecticides, fungicides, miticides, plant growth regulators / stimulants in various forms –
liquid, dust, powder and granules and reaching out to more than 10 million farmers.
Dhanuka has an aggressive marketing strategy with a sales team of more than 500 full time
employees and more than 1,000 Dhanuka Doctors. For getting best results, it is very important
to have knowledge about using the right product in right quantity at the right time. For this, the
Company conducts training programs for farmers by giving product demonstrations, providing
technical advice on right use of products and about specific crop related problems at their
doorstep through Dhanuka Doctors.
 
Date 2017-01-20T13:49:30Z
2017-01-20T13:49:30Z
2016
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/97385
 
Language en
 
Relation Th;4681
 
Format application/pdf