A study on buying behaviour of consumers towards instant food products in kolar district
KrishiKosh
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Title |
A study on buying behaviour of consumers towards instant food products in kolar district
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Creator |
V.Usha
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Contributor |
S.H.Vijaykumar
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Subject |
Agribusiness Management
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Description |
The present study made an attempt to analyze the existing buying behaviour of Instant Food Products by individual households and to predict the demand for Instant Food Products in Kolar district. All the respondents were aware of pickles and Sambar masala but only 56.67 per cent of respondents were aware of Dosa/Idli mix. MTR brand of Dosa/Idli mix, Chinnis and MN brands of pickles and Everest and MTR brands of Sambar masala were aware among the users of Instant Food Products. About 96.11 per cent consumers of Dosa/Idli mix and more than half of consumers of pickles and Sambar masala prepared their own. Low cost of home preparation and differences in tastes were the major reasons for non consumption, whereas ready availability and save time of preparation were the reasons for consuming Instant Food Products. Retail shops are the major source of information and source of purchase of Instant Food Products. The average monthly expenditure on Instant Food Products was found to be highest in higher income groups. The average per capita purchase and per capita expenditure on Instant food Products had a positive relationship with income of households. Housewives were the major decision makers on consumption of Instant Food Products. Most of the Dosa/Idli mix consumers found to be medium loyal and majority o pickles and Sambar masala consumers belonged to higher loyalty group. High price and poor taste were the reasons for not purchasing particular brand whereas best quality, retailers influence and ready availability were considered for preferring particular brand of products by the consumers. Among branded products, MTR brand of Dosa/Idli mix, Chinnis and MN brands of pickles and Everest and MTR brands of Sambar masala were highly preferred by the consumers. |
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Date |
2016-08-09T11:09:19Z
2016-08-09T11:09:19Z 2007 |
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Type |
Thesis
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Identifier |
http://krishikosh.egranth.ac.in/handle/1/71687
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Format |
application/pdf
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Publisher |
UAS, Dharwad
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