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A study on buying behaviour of consumers towards instant food products in kolar district

KrishiKosh

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Title A study on buying behaviour of consumers towards instant food products in kolar district
 
Creator V.Usha
 
Contributor S.H.Vijaykumar
 
Subject Agribusiness Management
 
Description The present study made an attempt to analyze the existing buying behaviour of Instant
Food Products by individual households and to predict the demand for Instant Food Products
in Kolar district.
All the respondents were aware of pickles and Sambar masala but only 56.67 per cent
of respondents were aware of Dosa/Idli mix. MTR brand of Dosa/Idli mix, Chinnis and MN
brands of pickles and Everest and MTR brands of Sambar masala were aware among the
users of Instant Food Products.
About 96.11 per cent consumers of Dosa/Idli mix and more than half of consumers of
pickles and Sambar masala prepared their own. Low cost of home preparation and differences
in tastes were the major reasons for non consumption, whereas ready availability and save
time of preparation were the reasons for consuming Instant Food Products. Retail shops are
the major source of information and source of purchase of Instant Food Products.
The average monthly expenditure on Instant Food Products was found to be highest in
higher income groups. The average per capita purchase and per capita expenditure on Instant
food Products had a positive relationship with income of households.
Housewives were the major decision makers on consumption of Instant Food
Products. Most of the Dosa/Idli mix consumers found to be medium loyal and majority o
pickles and Sambar masala consumers belonged to higher loyalty group.
High price and poor taste were the reasons for not purchasing particular brand
whereas best quality, retailers influence and ready availability were considered for preferring
particular brand of products by the consumers.
Among branded products, MTR brand of Dosa/Idli mix, Chinnis and MN brands of
pickles and Everest and MTR brands of Sambar masala were highly preferred by the
consumers.
 
Date 2016-08-09T11:09:19Z
2016-08-09T11:09:19Z
2007
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/71687
 
Format application/pdf
 
Publisher UAS, Dharwad