A STUDY ON ASSESSING THE ACCEPTABILITY OF SINGLE CROSS MAIZE IN GUNTUR AND MAHABOOBNAGAR DISTRICTS OF ANDHRA PRADESH
KrishiKosh
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Title |
A STUDY ON ASSESSING THE ACCEPTABILITY OF SINGLE CROSS MAIZE IN GUNTUR AND MAHABOOBNAGAR DISTRICTS OF ANDHRA PRADESH
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Creator |
VENKATESH, CH
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Contributor |
Seema
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Subject |
STUDY, ASSESSING, ACCEPTABILITY, SINGLE, CROSS, MAIZE, GUNTUR, MAHABOOBNAGAR DISTRICTS, ANDHRA PRADESH
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Description |
Seed is the fundamental and crucial input for sustained growth in farm production, often stimulating the use of new methods, machinery and yield enhancing agro inputs. The role of the seed sector is not only to ensure adequacy in seed quality but also to ensure varietal diversity. India today has a critical mass and level of growth that it could use not only to cater to the growing domestic requirement but also to make a concerted effort for global trade under provision of GATT and WTO. Furthermore India is endowed with 2nd largest area of farmland, and the largest area of irrigated land in the world and, with its huge germplasm diversity. Indian seed industry is well placed to serve both domestic and international markets. The study was conducted in two districts viz., Guntur and Mahaboobnagar of Andhra Pradesh with the following objectives. 1. To study the satisfaction levels of single cross maize cultivators in the study area. 2. To workout the cost of cultivation of single cross maize in the study area. 3. To estimate the gross and net earnings in cultivation of single cross maize in the study area. 4. To suggest measures to be adopted by NSL for enhancing the acceptability of their products. As it was argued that, cost of cultivation and returns were high in Guntur when compared with Mahaboobnagar. A total sample of 220 maize growing farmers were taken, 140 from Guntur and 80 from Mahaboobnagar districts. The farmers were selected randomly. The pre tested questionnaire was used to collect data through survey method. The study was related to the agriculture year 2007- 08. Analytical tools employed in the study were percentages, averages etc. The salient findings are presented below. The average land holding of the sampled farmers in Guntur is 10.76 acres where as it is in Mahaboobnagar with 9.88 acre. The area under maize is 996.2 acres in Guntur and 301.5 acres in Mahaboobnagar. With regards to cost of cultivation per acre, among the different maize brands, it is higher for 30V92 (Rs. 14367) in Guntur and Sampann (Rs. 7996) in Mahaboobnagar. The results revealed that labour cost shared the major slice of expenditure for both the districts. Yields per acre were highest for 30V92 (38.84q) in Guntur and K50 (16.35q) brand in Mahaboobnagar. Gross returns per acre were highest for 30V92 (Rs. 25219) in Guntur and K50 (Rs. 10356) brand in Mahaboobnagar. With regards to the satisfaction levels of the farmers, in Guntur district, majority of the farmers were not satisfied with regards to price, total yield increase of all brands where as the farmers were highly satisfied with regards to the germination percentage and convenience in harvesting of all brands. The project study suggests that NSL should increase the awareness levels of the product. Conduct of demos, arranging of visits for farmers brings difference from other competitors’ products. The company may take up intensive advertisements and sales promotion activities. |
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Date |
2016-08-05T10:27:08Z
2016-08-05T10:27:08Z 2008 |
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Type |
Thesis
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Identifier |
http://krishikosh.egranth.ac.in/handle/1/70994
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Language |
en
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Relation |
D8270;
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Format |
application/pdf
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Publisher |
ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD
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