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A STUDY ON ASSESSING THE ACCEPTABILITY OF SINGLE CROSS MAIZE IN GUNTUR AND MAHABOOBNAGAR DISTRICTS OF ANDHRA PRADESH

KrishiKosh

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Title A STUDY ON ASSESSING THE ACCEPTABILITY OF SINGLE CROSS MAIZE IN GUNTUR AND MAHABOOBNAGAR DISTRICTS OF ANDHRA PRADESH
 
Creator VENKATESH, CH
 
Contributor Seema
 
Subject STUDY, ASSESSING, ACCEPTABILITY, SINGLE, CROSS, MAIZE, GUNTUR, MAHABOOBNAGAR DISTRICTS, ANDHRA PRADESH
 
Description Seed is the fundamental and crucial input for sustained growth in farm production,
often stimulating the use of new methods, machinery and yield enhancing agro inputs.
The role of the seed sector is not only to ensure adequacy in seed quality but also to
ensure varietal diversity. India today has a critical mass and level of growth that it could
use not only to cater to the growing domestic requirement but also to make a concerted
effort for global trade under provision of GATT and WTO. Furthermore India is endowed
with 2nd largest area of farmland, and the largest area of irrigated land in the world and,
with its huge germplasm diversity. Indian seed industry is well placed to serve both
domestic and international markets.
The study was conducted in two districts viz., Guntur and Mahaboobnagar of Andhra
Pradesh with the following objectives.
1. To study the satisfaction levels of single cross maize cultivators in the study area.
2. To workout the cost of cultivation of single cross maize in the study area.
3. To estimate the gross and net earnings in cultivation of single cross maize in the
study area.
4. To suggest measures to be adopted by NSL for enhancing the acceptability of their
products.
As it was argued that, cost of cultivation and returns were high in Guntur
when compared with Mahaboobnagar. A total sample of 220 maize growing
farmers were taken, 140 from Guntur and 80 from Mahaboobnagar districts. The
farmers were selected randomly. The pre tested questionnaire was used to collect
data through survey method. The study was related to the agriculture year 2007-
08. Analytical tools employed in the study were percentages, averages etc. The
salient findings are presented below.
The average land holding of the sampled farmers in Guntur is 10.76 acres where as
it is in Mahaboobnagar with 9.88 acre. The area under maize is 996.2 acres in Guntur and
301.5 acres in Mahaboobnagar. With regards to cost of cultivation per acre, among the
different maize brands, it is higher for 30V92 (Rs. 14367) in Guntur and Sampann (Rs.
7996) in Mahaboobnagar. The results revealed that labour cost shared the major slice of
expenditure for both the districts. Yields per acre were highest for 30V92 (38.84q) in
Guntur and K50 (16.35q) brand in Mahaboobnagar. Gross returns per acre were highest
for 30V92 (Rs. 25219) in Guntur and K50 (Rs. 10356) brand in Mahaboobnagar. With
regards to the satisfaction levels of the farmers, in Guntur district, majority of the farmers
were not satisfied with regards to price, total yield increase of all brands where as the
farmers were highly satisfied with regards to the germination percentage and convenience
in harvesting of all brands.
The project study suggests that NSL should increase the awareness levels of
the product. Conduct of demos, arranging of visits for farmers brings difference from
other competitors’ products. The company may take up intensive advertisements and
sales promotion activities.
 
Date 2016-08-05T10:27:08Z
2016-08-05T10:27:08Z
2008
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/70994
 
Language en
 
Relation D8270;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD