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A STUDY ON FEEDBACK MECHANISM IN AGRICULTURAL TECHNOLOGY MANAGEMENT

KrishiKosh

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Title A STUDY ON FEEDBACK MECHANISM IN AGRICULTURAL TECHNOLOGY MANAGEMENT
 
Creator LAKSHMI PRASANNA, Ch
 
Contributor SUDHA RANI, V
 
Subject participation, biological phenomena, mechanization, marketing, research methods, group communication, byproducts, land resources, manpower, extension activities
 
Description Feedback is an integral part of effective agricultural communication.
Feedback gives an opportunity to the technology developers to transfer the
technology and rethink on the issues raised by the clientele the farmer through
extension personnel. The possible refinement and modifications could be done by
the research scientist which in turn will lead to higher adoption and faster diffusion
of the technologies. Thus the feedback through effective feedback mechanism
increases the functional linkage between the clientele, technologies and the
development agencies. With this back drop the present study “A study on feedback
mechanism in Agricultural Technology Management” was taken up.
Ex-post facto research design was followed. Out of nine agro climatic zones of
Andhra Pradesh, Krishna zone was selected randomly for the study comprising of three
districts namely Krishna, Guntur and Prakasam. A total of 120 respondents comprising
of 40 research scientists, 40 extension personnel were selected who are working in
Krishna zone (three districts) and 40 farmers from one district i.e. Guntur for selection of
farmers for the study randomly. Interview schedule was used for data collection and
the statistical measures like mean, frequency, percentage, correlation coefficient were
used.
The findings with regard to awareness of the respondents indicated that majority
of the research scientists, extension personnel and farmers had high awareness about
feedback mechanism. The findings with regard to perception of the respondents indicated
medium perception for research scientists and extension personnel and high perception
for farmers. The findings with regard to extent of participation in feedback mechanism by
the respondents indicated medium participation by research scientists, extension
personnel and low participation by farmers. The findings with regard to extent of
utilization of feedback mechanism by the respondents indicated that research scientists
had medium utilization whereas extension personnel and farmers had low utilization of
feedback mechanism.
The present feedback mechanism was documented by contacting the research
scientists, extension personnel and also from secondary sources. Various extension
activities are being conducted by the state agriculture university and state department of
agriculture under collaboration of ATMA in which research scientists, extension
personnel and farmers are the stake holders for getting/ giving feedback.
The findings with regard to the selected characteristics of the respondents
indicated that research scientists were middle aged, possessed doctoral degree, very
low experience, very low training received, low extension contact, medium socio political
participation, low time, high access to get /give feedback, medium feedback during crisis,
medium reporting, low transport facilities, medium job commitment, medium role
awareness, low achievement motivation, ambivert personality type, medium extension
service orientation, low participation behavior in group, high use of extension teaching
methods, medium communication media used, high ability to give feedback and low level
of interaction.
The findings with regard to the selected characteristics of the respondents
indicated that extension personnel were young aged, were graduates, very low
experience, very low training received, low extension contact, low socio political
participation, low time, high access to get /give feedback, low feedback during crisis,
medium reporting, low transport facilities, medium job commitment, high role awareness,
medium achievement motivation, introvert personality type, high extension service
orientation, low participation behavior in group, medium use of extension teaching
methods, medium communication media used, medium ability to give feedback and
medium level of interaction.
The findings with regard to the selected characteristics of the respondents
indicated that farmers were middle aged, possessed secondary education, medium
farming experience, medium training received, low extension contact, small farmers, low
socio political participation, low time, high access to get /give feedback, low feedback
during crisis, medium reporting, low transport facilities, high job commitment, low role
awareness, low achievement motivation, extrovert personality type, high extension service
orientation, low participation behavior in group, low use of extension teaching methods,
low communication media used, high ability and medium level of interaction.
The correlation analysis revealed that the variables like education is negatively
and significantly associated and extension teaching methods, communication media
used, level of interaction, socio-political participation, reporting, extension service
orientation were positively and significantly associated with extent of participation in
feedback mechanism by research scientists. Whereas for extension personnel the
analysis revealed that the variables like extension teaching methods, reporting were
positively significant with extent of participation feedback mechanism. While for
farmers the variables like education, experience, training received, reporting,
participation behaviour in group, extension teaching methods, communication media
used, farm size, ability to give feedback, level of interaction were positively significant
with extent of participation in feedback mechanism.
The correlation revealed that the variables like access to get / give feedback,
reporting, participation behaviour in group, extension teaching methods, communication
media used, level of interaction, extension contact, job commitment, role awareness,
extension service orientation, ability to give feedback and feedback during crisis were
positively significant with utilisation of feedback mechanism by research scientist. In
case of extension personnel the variables like extension teaching methods, feedback
during crisis, extension contact, reporting, participation behaviour in group and level of
interaction were positively significant with utilisation of feedback mechanism. In case
of farmers the variables like education, experience, transport facilities, extension
teaching methods, communication media used, training received, farm size, socio
political participation, feedback during crisis and level of interaction were having
positive significant correlation and the variable age was negatively significant with the
utilisation of feedback mechanism.
During the study the major problems expressed by research scientists were
inadequate feedback regarding the minikits is given by the farmers/ extension personnel
during the ZREACs and other meetings, less importance given to feedback after
conducting meeting/ programmes whereas in case of extension personnel major
problems were allotment of duties to the extension personnel other than works related
to Agricultural Technology Management, contacts between the extension personnel and
the research scientists were inadequate while in case of farmers the problems were lack
of knowledge to identify the correct source of information for getting /giving feedback,
lack of technical know –how and how to get/give feedback to the extension personnel/
researchers.
The major suggestions offered by research scientists, extension personnel and
farmers were training of farmers and extension personnel in recording and updating the
minikit results and filling up of vacant post and use of ICT for quick and large scale
reach, reduce the allotment of other department duties for extension personnel or
schedule the time without overlapping the timings of duties, develop good rapport
between the extension & research scientists by conducting collaborative training
session, educate the farmers about getting/giving feedback from/to the officials/
scientists and whom to contact.
Documenting the feedback given at various level by staff as well as other
stakeholders, improve the extension contacts by utilizing the existing ICTs like mobile
telephony(SMS), networking of farmers groups and specific need based trainings for
effective getting/giving feedback, conduct ZREAC, SLTP meetings, rythu chaitanya
yatra twice a year before commencement of the season and farmers organisations
/groups may be initiated and strengthened which would act as a platform for effective
feedback at farmers/ village level are the strategies suggested to improve the effective
utilization of feedback mechanism in Agricultural Technology Management.
 
Date 2016-06-23T15:32:25Z
2016-06-23T15:32:25Z
2013
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67872
 
Language en
 
Relation D9467;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY