Record Details

IMPACT OF LIGHT SOURCES ON HUMANS AND MATERIALS IN RETAIL CLOTH STORES

KrishiKosh

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Field Value
 
Title IMPACT OF LIGHT SOURCES ON HUMANS AND MATERIALS IN RETAIL CLOTH STORES
 
Creator DEEPIKA, JANGETI
 
Contributor NEERAJA, TELAPROLU
 
Subject storage structures, manpower, retail marketing, biological phenomena, sampling, economics, environment, research methods, selection, polymers
 
Description Lighting design in commercial establishments should be oriented towards product sales taking into consideration the health and well-being of store employees. The study aimed at exploring the lighting designs in retail cloth stores, investigating the impact of lighting in retail cloth stores on workers’ health, analyzing the impact of lighting in retail cloth stores on purchasing behaviour of consumers and finding out the effect of lighting on cloth materials.
The lighting environment in retail cloth stores was assessed based on the quantitative and qualitative lighting parameters. The quantitative lighting parameters in all the ten stores were measured Dialux 4.10 software was the tool used to measure the lighting variables. The raw data was subjected to cluster analysis. Ten retail cloth stores were formed into four groups with similar lighting conditions. The degree of association is strong between members of the same cluster and weak between numbers of different clusters. Further, these four groups were treated as independent variables to explore the impact of lighting design of retail cloth stores on health of workers, consumer purchasing behavior and material.
A total of 100 workers selected at random from ten retail cloth stores formed the sample for investigating the effect of lighting parameters in retail cloth stores on the physiological and psychological health of workers . Hundred consumers chosen at random from consumer visiting the retail cloth stores formed the sample for the investigating the impact of lighting on purchasing behaviour of consumers. The retail cloth stores I, II, III and IV categorized through cluster analysis were treated as four independent groups for data analysis. The data was subjected Analysis of variance (ANOVA) to find out the association between independent and dependent variables of the study. The experimental research design was adopted to study the effect of lighting from selected lighting sources on selected cloth material in terms of colour, tear strength and tensile strength over a period of stipulated time.
With reference to quantity and quality of light emitted by different light sources in retail cloth stores, variations and similarities were observed. The factors like Spacing to height ratio and Light loss factor were found to be same for all the ten retail cloth stores. Variations were observed in case of Illuminance, Luminance, Uniformity ratio, Luminaire efficiency, Colour rendering index, Correlated colour temperature, Walls/working plane illuminance quotient and Ceiling/working plane illuminance quotient.
According to the study illuminated environment in retail cloth stores had an impact on workers blood pressure before starting the work and during work and it had not shown any impact on blood pressure after the work. In case of heart rate illuminated work environment had not shown any impact on workers heart rate before work, during work and after work. The study found the impact of lighting conditions in retail cloth stores on workers body temperature before starting the work and during work. Whereas lighting conditions in workplace had shown no impact on body temperature after the work.
Lighting in the retail cloth stores showed no effect on the skin and eyes of the workers who got exposed to artificial illumination throughout the day. However, workers were found experiencing symptoms like watering, redness, itching, dry eyes, burning eyes, and heaviness of the eyelids, tired or sore eyes and sticky eyes.
According to the study, artificial lighting in the retail cloth stores was found to have an impact on the hair of the workers. Workers’ were found complaint about baldness. Workers who were exposed to lighting in retail cloth stores suffered with sleeping disorders. The workers were found complain about difficulty in falling asleep at night, waking up frequently during the night, light fragmented or refreshing sleep, sleepiness and low energy during the day, difficulty in getting back to sleep after waking up during the night. Lighting condition in retail cloth stores was not exerting any impact on general health conditions of the worker. Out of the three psychological health variables studied. Only the mood of the worker was found to be influenced by the lighting environment in retail cloth stores. Visual discomfort experienced by consumers and their alertness while shopping were not influenced by illumination in work environment.
Lighting conditions in retail cloth stores were not exerting any impact on shopping attitude of consumers, planned purchase behaviour, time and money spent by consumers in shopping , choice of material , shop image, alertness of consumers while shopping, perception of colour and motivation of consumers. However, lighting condition in retail cloth stores had an impact on impulse buying behaviour of consumers, their shop choice, mood while purchasing clothes and visual discomfort perceived by consumers while shopping. According to the study, though the lighting conditions did not show great impact on consumer buying behaviour it showed moderate impact. It can be concluded that the lighting condition in retail cloth stores do influence the buying behaviour of consumers.
According to the study, the lighting was found to be affected by time and duration of lighting exposure affected the colour of cotton cloth, polyester and silk. In case of denim and wool, colour of the material changed by the duration of exposure to lighting. However, the change in colour according to time was not found significant. With reference to tear strength of warp and weft of the material under exposure to different light sources the lighting was found to be affected by time and duration of lighting exposure affected the tear strength of warp and weft of cotton, denim, polyester, silk and wool. With reference to tensile strength of warp and weft of the material under exposure to different light sources the lighting was found to be affected by time and duration of lighting exposure affected the tensile strength of warp and weft of cotton, denim, polyester, silk and wool.
 
Date 2016-06-23T10:28:09Z
2016-06-23T10:28:09Z
2013
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67802
 
Language es
 
Relation D9461;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY