Record Details

INTERACTIVE MULTIMEDIA MODULE DEVELOPMENT ON IPM IN COTTON AND ITS EFFECTIVENESS

KrishiKosh

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Field Value
 
Title INTERACTIVE MULTIMEDIA MODULE DEVELOPMENT ON IPM IN COTTON AND ITS EFFECTIVENESS
 
Creator PRADEEP KUMAR, P.B
 
Contributor PRASAD, S.V
 
Subject groundnuts, productivity, biological phenomena, production technology, tillage equipment, costs, sowing, marketing, crops, physical control
IPM, COTTON
 
Description Farmers are more desirous and anxious to get quick, exact and authentic information in the changing scenario of agriculture at local and at global levels. Dissemination of the required and recent agricultural information to the farmers in scattered villages at the variegated geographical situation in India is very difficult task. Transfer of technology to farmers is not a one time exercise because new farm technology is being constantly evolved. A continuous flow of technologies in an appropriate manner is vital to provide quick benefit of this development to the farmers. There has been a technological explosion in the field of agriculture. This demands that the farmer has to know all aspects of technology prior to its adoption. Interactive Multimedia Module (IMMM) has potential to reach the unreached.
Interactive multimedia is a sub field of computer science which extends the hypertext concept of non-linear and non-sequential links of
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textual material that may be digitally encoded for storage and retrieval through computer based systems, including images, sound, graphics, moving video, animation, text and photographic quality stills. Using the multimedia data types such as video, graphics, images or animation any participant can introduce illustrative material into the meeting to facilitate better communication. It informs, educates, persuades and entertains with dazzling pictures and animations, engaging sounds, compelling video clips and raw textual information.
Experimental research design was followed in the present investigation. The study was conducted in Guntur and Adilabad districts of Andhra Pradesh. The sample of the study comprised a total of 180 cotton growing farmers. A comprehensive interview schedule and Interactive multimedia module covering all the facets of IPM in cotton was developed. The collected data was coded, tabulated and analyzed statistically and the results were interpreted accordingly.
The findings of the study revealed that majority of the cotton farmers belonged to middle age category followed by young and old age categories.
It was revealed from the study that majority of the cotton farmers were educated up to high school level followed by middle school, college and above, primary school, functionally literate and illiterate categories.
It was found from the study that most of the cotton farmers were small farmers followed by marginal farmers and big farmers.
Majority of the cotton farmers had 11-20 years experience followed by above 21 years and upto 10 years experience.
It was indicated that majority of cotton farmers had medium information seeking behaviour followed by high and low information seeking behaviour.
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Most of the cotton farmers were having medium extension contact followed by low and high extension contact.
Majority of the cotton farmers were having medium mass media exposure followed by high and low levels of mass media exposure.
It was identified that majority of the cotton farmers had medium innovativeness followed by low and high levels of innovativeness.
It was indicated that majority of the respondents had medium scientific orientation followed by low and high of scientific orientation.
It was found that most of the respondents had low level of knowledge followed by medium level and high level before the exposure of IMMM to the respondents. But after the exposure of IMMM to the respondents, their was drastic increase in their knowledge level, high knowledge level of cotton farmers followed by medium level and low level.
The difference between knowledge level of pre and post exposure of IMMM revealed that most of the respondents belong to high level followed by medium and low level.
Education, area under cotton cultivation, experience in cotton cultivation, information seeking behavior, extension contact, mass media exposure, innovativeness and scientific orientation were found to be positively significant while age was found to be negatively significant. Extension contact and mass media exposure were the major variables to explain the knowledge gain of cotton farmers.
From the study it was revealed that the overall perception of the IMMM the respondents were highly satisfied followed by satisfied and a minimal of respondents were not satisfied.
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It was manifested from the findings that majority of the cotton farmers were highly satisfied with adequacy of information followed by motivation to learn subject matter, provides complete knowledge, motivate to adopt the message in farm, message is understandable, practical usage of message, use of simple words and sentences, readability of text matter, colour combination of text, clarity of voice, quality of illustration, text Vs video clipping balance/synchronization of voice, duration of the video, understandability of video clipping, attractiveness of video clippings, naturality of the module and pleasant background music. The suggestions as indicated by the respondents for improvement were to increase the sound & clarity and to decrease the volume of the background music.
It was indicated that most of the respondents felt that village knowledge/resource centre followed by mobile phone, panchyat office, farmers society/association and community hall information kiosks, A.O office, K.V.K premises, village libraries (Grandhalayam), input dealers, research stations, information centres in agricultural colleges/polytechnics, F.T.C., home, JDA office, ADA office and at DAATTC were the places to install the IMMM for promotion.
Most of the cotton farmers suggested for the need of operator to operate the computer and interactive CD or pen drive or memory card as most of the respondents might be unfamiliar with computers and felt that they need training for operation of IMMM. They also suggested that to develop IMMM for crops like paddy, chilies, coconut, ragi and vegetables.
 
Date 2016-06-03T10:12:02Z
2016-06-03T10:12:02Z
2011
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/66681
 
Language en
 
Relation D8964;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY