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A STUDY ON RURAL MICRO ENTERPRISES UNDER PMEGP IN GUNTUR DISTRICT OF ANDHRA PRADESH

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Title A STUDY ON RURAL MICRO ENTERPRISES UNDER PMEGP IN GUNTUR DISTRICT OF ANDHRA PRADESH
 
Creator USHA, M
 
Contributor RAM NAIDU, v
 
Subject livestock, enzymes, biological phenomena, azolla, research methods, eggs, proteins, layering, body weight, nutrients
 
Description The Micro, Small and Medium Enterprises (MSMEs) are aptly regarded as
the backbone of the Indian economy. The small scale sector occupies a position of
prominence in the Indian economy, contributing to more than 50% of the
industrial production value accumulation terms. The sector accounts for more than
one third of the export revenue and employs the largest man power next to
agriculture. MSMEs are recognized as one important constituent of the national
economies.
A Study on Rural Micro Enterprises under PMEGP in Guntur District of
Andhra Pradesh was carried out during 2012. Respondents had been selected by
using Random sampling procedure, thus making a total of 60 respondents and
data was collected by personal interview method.
The detailed analysis of profile of rural women micro entrepreneurs
indicated that majority of the respondents were middle aged having medium
Family size, medium in Socio-Economic Status, Self confidence, Entrepreneurial
Experience, Innovativeness, Risk orientation, Achievement motivation, Economic
motivation and Market orientation.
The study revealed that majority of women entrepreneurs fell under
medium level of Awareness and Extent of Adoption categories in micro
enterprises activities.
The correlation analysis revealed that Family size, Socio-Economic status,
Entrepreneurial Experience, Self confidence, Risk orientation, Achievement
motivation, Innovativeness and Economic motivation were positively significant
at 0.01 per cent level of probability with Awareness of the women entrepreneurs.
In the same way all the variables except Socio-Economic Status were positively
significant at 0.01 per cent level of probability with Extent of adoption, whereas
Socio-Economic Status was positively significant at 0.05 per cent level of
probability with Extent of adoption, and Variables, age and market orientation
were not significant with their Awareness and Extent of Adoption of the women
entrepreneurs.
The multiple linear regression (MLR) analysis indicated that all the
selected independent variables put together contributed 82.39 per cent of the total
variation in the Awareness by the rural women, leaving the rest to extraneous
factors. The independent variables viz., Entrepreneurial Experience, Self
confidence, Achievement motivation and Innovativeness of the respondents had
contributed significantly at 0.01 level of probability towards Awareness, whereas
Socio-Economic Status and Market orientation had shown significant effect on
awareness at 0.05 probability level. While in case of Extent of Adoption MLR
indicates that all the selected independent variables put together contributed 71.35
per cent of the total variation with the Extent of Adoption leaving the rest to
extraneous factors. The independent variables viz., Entrepreneurial Experience,
Self confidence, Risk orientation and Achievement motivation of the respondents
had contributed significantly at 0.05 level of probability with their Extent of
Adoption.
Major constraints faced by women entrepreneurs were competition from
other enterprises, unsuitable climatic conditions, Lack of cooperation from
members, lack of transport facilities, lack of training in advanced skills, Lack of
access to technical information, Improper marketing facilities, Non availability of
drudgery reducing technologies, Not adequately involving in the decision making
in family, Minimal support from family/society to participate in developmental
activities, Secondary status for women, Un remunerative price for produce, Lack
of access to resource/marketing, No motivational incentives to attend trainings,
social mores and taboos, Less number of trainers, Less number of peripatetic
trainings, Lack of infrastructure facilities, Lack of location specific units in
contingent periods, Limited infrastructure for enterprises.
Important suggestions were, Providing transport facilities, Providing
marketing and storage facilities, Offering remunerative price to products,
Adopting modern methods to perform the activity , Promoting co-operation
among the group members, Extending supervision/guidance by organizational
officials , Encouragement from men for women to take up microenterprises,
Providing marketing and storage facilities, Providing easy and adequate credit
facilities, Timely provision of loan amount, Creating awareness about income
generating activities, Conducting training programmes related to micro
enterprises, Imparting new skills to carry out the activity.
 
Date 2016-06-21T13:48:59Z
2016-06-21T13:48:59Z
2012
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/67594
 
Language en
 
Relation D9385;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY