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Astudy packing and value addition in traditional and modern consumer retail units: an economic analysis

KrishiKosh

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Title Astudy packing and value addition in traditional and modern consumer retail units: an economic analysis
 
Creator J.P.Pavithra
 
Contributor H.S.Vijay Kumar
 
Subject Agribusiness Management
 
Description Among the major developments in the modern competitive market system one is
packaging. It is one of the recent innovations that has acquired a key place in consumer
decision making. The Indian Packaging Industry is estimated at approximately $14.7 B.
Hence, an effort was made in the District to study the entire aspects of packaging and value
addition in traditional and modern retail outlets using both primary and secondary data
collected from various sources.
The study found that packaging materials used in traditional and modern retail outlets
were completely different except in some cases. The cost per kg of packaging was highest for
Pp kirana cover in traditional outlets and Plastic PNP in modern outlets. Costs incurred on
packaging materials followed by labour charges for cleaning and packaging constitute the
major cost components in cost of packaging. Monthly costs incurred in procurement of
packaging materials was highest for Polythene films in both type of outlets due to its high
cost. Two types of purchasing patterns such as bulk and retail were followed by retailers for
procuring packaging materials. Three modes of purchase namely cash, credit and cash+credit
was observed in retail outlets.
Cost of value addition was found to be high in modern retail outlets compared to
traditional outlets. It was found to be highest in raisins in modern outlets and milk in
traditional outlets and least in rice in both the outlets. Quantity procured and sold in retail
outlets was found to be high in milk. Most of the retailers faced the problem of high cost of
packaging materials followed by non availability of good quality packaging materials.
Finally, the prime-factors influencing consumers to purchase packed products were ready /
timely availability, availability of quality products, reasonable price, cleaned products,
working women and convenience.
 
Date 2016-10-28T13:38:15Z
2016-10-28T13:38:15Z
2008
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/82725
 
Format application/pdf
 
Publisher UAS, Dharwad