Record Details

RETAIL MARKETS OF VEGETABLES AND ITS IMPLICATIONS IN PERI-URBAN AGRICULTURAL SYSTEM

KrishiKosh

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Title RETAIL MARKETS OF VEGETABLES AND ITS IMPLICATIONS IN PERI-URBAN AGRICULTURAL SYSTEM
Ph.D.
 
Creator Venu Prasad H D
 
Contributor Singh, B.K.
 
Subject retail marketing, markets, productivity, crops, area, vegetables, marketing, tillage equipment, economics, land resources
 
Description The demand for vegetables is on the rise due to increasing population, changing food habits
and high nutritional value of vegetables crops. This has opened up an unique opportunity for periurban
agriculture due to highly perishable nature of vegetables. Marketing assumed greater
importance in helping farmers achieve better returns.The present study was undertaken to assess the
change in cropping pattern in peri-urban agricultural systems, knowledge level of vegetable farmers
and to analyse the socio-economic impact on the retail farmers. An expost-facto research design was
followed to assess the socio-economic impacts of retail super markets on peri-urban vegetable
farmers. For this purpose 100 farmers who were selling their vegetables to Safal and Reliance Fresh
collection centres and 100 farmers who were selling their vegetables to Azadpur mandi (wholesalers)
were identified and selected using simple random sampling method from the National Capital Region
of Delhi. A set of 100 consumers were also selected randomly from Safal and Reliance Fresh stores in
order to measure the satisfaction level of consumers. Cropping pattern results showed that the area
under cereal crops and vegetables had decreased except for okra and rice. Production and productivity
of all the major cereal crops under the study had increased during the period 2000-2012 except a
slight decline in production of wheat. In case of vegetables all the major vegetables showed decline in
production except for okra. Similar was the case for vegetable productivity barring okra and potato.
Knowledge assessment results showed that a majority of the farmers had medium level of knowledge
on vegetable cultivation. Through correlation analysis it was observed that age, farming experience,
income, socio-political participation, mass media exposure and extension contact had a positive and
significant relationship among the respondents of both the retailer and non-retailer farmers. In
comparison with non-retail farmers, retail- farmers increased the cropping intensity, leased in land for
cultivation, improved the education of their children, repaid their old loans and increased savings on
deposits. Further, the study also pinpoints that organized retail market channel was found to be more
effective compared to traditional channel. Farmer’s satisfaction towards organised vegetable outlets
showed that 67 per cent of the farmers were satisfied with the overall performance of the collection
center, 65 per cent of them were satisfied with the payment methods, 62 per cent were satisfied with
the prices offered by the collection centers and 87 per cent farmers were satisfied with the behavior of
the employees working in Safal and Reliance Fresh collection centers. Similarly, consumers’
satisfaction towards vegetables available at retail stores of Safal and Reliance Fresh found that 69 per
cent of the respondents expressed satisfaction towards freshness of the vegetables, 67 per cent were
satisfied with the vegetable quality, 67 per cent of the consumers express satisfaction with respect to
hygienic condition of the store and 77 per cent express satisfaction to the staff trustworthiness.
Among the constraints ranked by the farmers, high cost of labour ranked the top most constraint
followed by high cost of chemical fertilizers and problem of insect-pest infestation.
 
Date 2016-03-09T14:26:28Z
2016-03-09T14:26:28Z
2013
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/65003
 
Language en_US
 
Format application/pdf
 
Publisher IARI, DIVISION OF AGRICULTURAL EXTENSION, NEW DELHI