Record Details

Media Development and Its Impact on Production and Processing of Button Mushroom in Haryana

KrishiKosh

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Title Media Development and Its Impact on Production and Processing of Button Mushroom in Haryana
 
Creator Akanksha
 
Contributor Batra, Asha
 
Subject vegetables, productivity, biological phenomena, processed products, selection, tillage equipment, land resources, fruits, composting, wood
 
Description The present study was conducted in Haryana state. One eighty male and sixty female
comprising of total sample of 240 respondents from Yamunanagar, Kurukshetra and Jhajjar districts
were selected randomly for assessing impact of mushroom growers and female respondents regarding
mushroom production and processing. The results shows that growers have sufficient gain in
knowledge and had most favourable attitude towards mushroom production whereas in case of
mushroom processing female respondents have gain in knowledge but they had favourable attitude
regarding processing. Constraints were measured in terms of personal, technical, financial,
infrastructural, marketing and health. Weighted mean scores were calculated and ranks were given on
the basis of WMS and result shows that both mushroom growers and female respondents assigned 1th
and 6th rank to financial and infrastructural constraints. All the production messages and on the basis of
weighted mean scores and ranks messages for processing were finally selected for media preparation.
Standard procedures for development of media were followed. The effectiveness of printed manual was
assessed through several parameters that accuracy, coverage, objectivity, writing style, content
presentation, illustration and compatibility. Overall weighted mean scores were perceived to be high
for all the messages. Effectiveness of Compact Disc (CD) was assessed through of audio quality, video
quality, presentation of message, content importance, suitability and text was rated as high. The content
validity ratio for all the attributes of CD and printed manual was found to be significant. Inter
consistency reliability for CD and printed manual was found to be statistically significant at 5 per cent
level of significance. Field applicability was also found to be high for all the messages. The impact of
CD was found to be significant for gain in knowledge and change in attitude. The impact of CD on
growers and on female respondents was of moderate level.
 
Date 2016-02-03T12:04:59Z
2016-02-03T12:04:59Z
2015
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/64147
 
Language en
 
Format application/pdf
 
Publisher CCSHAU