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STUDY ON FARMERS PREFERENCE FOR PESTICIDE BRANDS AND PROMOTIONAL STRATEGIES OF PESTICIDE COMPANIES IN CHIKKABALLAPURA DISTRICT

KrishiKosh

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Title STUDY ON FARMERS PREFERENCE FOR PESTICIDE BRANDS AND PROMOTIONAL STRATEGIES OF PESTICIDE COMPANIES IN CHIKKABALLAPURA DISTRICT
 
Creator SUNDAR SINGH, G
 
Contributor SHASHIDHARA, B M
 
Subject pesticides, markets, crops, productivity, area, retail marketing, land resources, marketing, biological phenomena, economics
 
Description India is the fourth largest producer and tenth largest consumer of pesticides in the
world. Inspite of being one of the largest producer and consumer, the crop losses in India
due to pest attack is very high which resulted in huge losses (Rs. 90,000 crores per
annum). Keeping this issue in mind the study was conducted in Chikkaballapura district
with the objective of analysing factors influencing the farmer?s brand preference for
pesticides. Among the companies selling pesticides in the district, Bayer Crop Science
has the highest market share both in the sale of insecticide and fungicide. In respect of
weedicide, Excel Industries has highest market share. On the whole, Bayer Crop Science
has the highest market share with 11.53 per cent followed by Syngenta India (10.25%).
The study also analysed the key factors influencing the farmer?s brand preference in
respect of quality, brand popularity, price and timely availability of pesticide in the
market. About 80 per cent of farmer?s preferred Coragen brand in insecticide, 86 per cent
preferred Sectin brand in fungicide and 47 per cent preferred Round up brand in
weedicide. The study has revealed that DuPont was very aggressive in conducting
promotional activities through Farm demonstrations, Farmer training programmes, Jeep
campaigns and Posturing followed by Bayer Crop Science, BASF India and Indofil
Chemicals for the sale of pesticides in the district. The study also observed that retail
traders and company representatives play an important role in promotion and sale of
pesticides. Hence, the companies need to focus more on encouraging the retail traders
and employees by motivating them to sustain business in the long run.
 
Date 2016-11-15T10:41:52Z
2016-11-15T10:41:52Z
2012-09-11
 
Type Thesis
 
Identifier Th-10412
http://krishikosh.egranth.ac.in/handle/1/85540
 
Language en
 
Format application/pdf
 
Publisher University of Agricultural Sciences GKVK, Bangalore