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A STUDY ON SUPPLY CHAIN MANAGEMENT OF IFFCO IN KHURDA DISTRICT

KrishiKosh

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Title A STUDY ON SUPPLY CHAIN MANAGEMENT OF IFFCO IN KHURDA DISTRICT
 
Creator Singh, Dinesh
 
Contributor Biswal, Gayatri
 
Subject SUPPLY CHAIN MANAGEMENT, IFFCO, KHURDA---
 
Description Efficient and organized marketing is essential for the healthy growth of the any
community. It benefits the producer as well as the consumer. Unregulated market involves a long
chain of intermediaries before the commodity reaches to the final consumer, with the result that
the cost of the commodity becomes exorbitant. To eliminate the middleman from the marketing
activities and provide better price for agricultural producers the cooperative marketing societies
were established during 1912 Act. Cooperative marketing societies are organized by the farmers
themselves and the profits are distributed among the members based on the quantity of the
produce marketed by them. Indian Farmer Fertilizer Cooperative Ltd. (IFFCO), a premier
organization in the cooperative sector engaged in production and marketing of Urea and complex
fertilizers over five decades, is now standing amidst competition of private and public sector
fertilizer brands in the country. IFFCO has as many as 30000 member societies and aims at
serving them through cooperative way. Hence it has chosen a single distribution channel that is
Federation at state level, to market its various fertilizer brands. Of late the experiment to market
the fertilizer directly to the society is also carried out. However, the need to explore an effective
alternative marketing channel still exists to make the IFFCO fertilizer a universal brand in the
country.
 
Date 2017-01-20T14:09:51Z
2017-01-20T14:09:51Z
2016
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/97402
 
Language en
 
Relation Th;4680
 
Format application/pdf