A STUDY ON SUPPLY CHAIN MANAGEMENT OF IFFCO IN KHURDA DISTRICT
KrishiKosh
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Title |
A STUDY ON SUPPLY CHAIN MANAGEMENT OF IFFCO IN KHURDA DISTRICT
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Creator |
Singh, Dinesh
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Contributor |
Biswal, Gayatri
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Subject |
SUPPLY CHAIN MANAGEMENT, IFFCO, KHURDA---
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Description |
Efficient and organized marketing is essential for the healthy growth of the any community. It benefits the producer as well as the consumer. Unregulated market involves a long chain of intermediaries before the commodity reaches to the final consumer, with the result that the cost of the commodity becomes exorbitant. To eliminate the middleman from the marketing activities and provide better price for agricultural producers the cooperative marketing societies were established during 1912 Act. Cooperative marketing societies are organized by the farmers themselves and the profits are distributed among the members based on the quantity of the produce marketed by them. Indian Farmer Fertilizer Cooperative Ltd. (IFFCO), a premier organization in the cooperative sector engaged in production and marketing of Urea and complex fertilizers over five decades, is now standing amidst competition of private and public sector fertilizer brands in the country. IFFCO has as many as 30000 member societies and aims at serving them through cooperative way. Hence it has chosen a single distribution channel that is Federation at state level, to market its various fertilizer brands. Of late the experiment to market the fertilizer directly to the society is also carried out. However, the need to explore an effective alternative marketing channel still exists to make the IFFCO fertilizer a universal brand in the country. |
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Date |
2017-01-20T14:09:51Z
2017-01-20T14:09:51Z 2016 |
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Type |
Thesis
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Identifier |
http://krishikosh.egranth.ac.in/handle/1/97402
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Language |
en
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Relation |
Th;4680
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Format |
application/pdf
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