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Harnessing the power of social media to reach the unreached: knowledge dissemination for greater impact of tropical legumes

OAR@ICRISAT

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Relation http://oar.icrisat.org/10306/
 
Title Harnessing the power of social media to reach the unreached: knowledge dissemination for greater impact of tropical legumes
 
Creator Mishra, N
Monyo, E S
Varshney, R K
 
Subject Food legumes
Legume Crops
 
Description Tropical Legumes III (a project supported by Bill & Melinda Gates
Foundation, led by ICRISAT and jointly implemented by CIAT,
IITA and NARS partners) has developed several technologies,
including best bet varieties (>163) and other pool of resources
over 3 phases (2007-2016) of its implementation. However, itfaces
the challenge of reaching the intended target populationat
scale, putting our mission of availing International Public Goods
(IPG’s) in jeopardy.ICRISAT being majorly funded by public money
is a firm supporter of global open access and considers technologies,
research results and data generated from different projects
as IPGs to be shared with the global scientific community
using different open source platforms and tools.
Social media revolution has potential to address some of these
challengesand so TL III marked its presence on four social media
platforms: Facebook (500 followers), Twitter (230 followers),
Slide-share (8,242 views), and Flickr (396 photos) and
regularly uses them as a vehicle to reachfarmers and interested
stakeholders.Technologies and varieties developed under TL III
have been an eye opener for many in the agriculture sector, and
small-holder farming in particular. Over the period of one year
of the project phase III implementation, these four different
platforms have shown different level of engagements, information
dissemination and reach, which will be highlighted and
discussed.
 
Date 2017-02
 
Type Conference or Workshop Item
PeerReviewed
 
Format application/pdf
 
Language en
 
Rights —
 
Identifier http://oar.icrisat.org/10306/1/Abstract_Book_406b.pdf
Mishra, N and Monyo, E S and Varshney, R K (2017) Harnessing the power of social media to reach the unreached: knowledge dissemination for greater impact of tropical legumes. In: InterDrought-V, February 21-25, 2017, Hyderabad, India.