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An investigation into promotional methods of public library services and resources: Users’ perspective

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Title Statement An investigation into promotional methods of public library services and resources: Users’ perspective
 
Added Entry - Uncontrolled Name Nooshi, Mohammad Reza ; MA graduated, Ferdowsi University of Mashhad, Mashhad, Iran; Librarian, Central Library of Astan-Quds-Razavi, Mashhad, Iran
Tajafari, Masoumeh ; Assistant professor, Department of Knowledge and Information Science, Ferdowsi University of Mashhad, Mashhad, Iran.
Nowkarizi, Mohsen ; Associate professor, Department of Knowledge and Information Science, Ferdowsi University of Mashhad, Mashhad, Iran.
 
Uncontrolled Index Term Library Science; Libray Management; Marketing
Marketing; Promotion; Public library; Central Library of Astan Quds Razavi; Iran
 
Summary, etc. <p>The effect of library promotional methods on clients' use of library services and resources using a checklist and a questionnaire is studied. The target population was the clients of Central Library of Astan Quds Razavi, one of the greatest ancient public libraries in Iran and the Islamic world. It was found that the methods of traditional advertising and electronic direct marketing have a greater effect on using library services.</p>
 
Publication, Distribution, Etc. Annals of Library and Information Studies (ALIS)
2018-01-12 07:46:32
 
Electronic Location and Access application/pdf
http://op.niscair.res.in/index.php/ALIS/article/view/17766
 
Data Source Entry Annals of Library and Information Studies (ALIS); ##issue.vol## 64, ##issue.no## 4 (2017): Annals of Library and Information Studies
 
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