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Title BSNL Journey in Telecommunication Industry and Learnings from NTT Group
 
Names PRAJAPAT, R
MORE, D
LALWANI, L
Date Issued 2016 (iso8601)
Abstract Bharat Sanchar Nigam Limited (BSNL), despite being a government organization and having maximum infrastructure facilities, has not been able to achieve commercial heights in telecommunication industry. We attempt to find the root causes behind this and arrive at certain recommendations for BSNL. We have benchmarked BSNL with similar players globally and in the domestic market. We have chosen Nippon Telegraph and Telephone Corporation (NTT) of Japan for detailed benchmarking which having started out similarly as a government enterprise, continues to this day with the Japanese government as majority stakeholder. NTT is recognized as a leading company in the world telecommunication industry has been able to demonstrate sustained growth in the face of domestic as well as international players like Softbank Telecom, KDDI, EMOBILE and AT&T, Deutsche Telekom, China Mobile. We have studied NTT's journey in detail and have drawn learnings for BSNL.
Genre Review
Topic JAPAN
Identifier IETE TECHNICAL REVIEW,33(4)357-367