ICAR Research Data Repository for Knowledge Management
Criteria For Advertising Agency Selection In India : An Objective Appraisal
Electronic Theses of Indian Institute of Science
View Archive Info| Field | Value | |
| Title |
Criteria For Advertising Agency Selection In India : An Objective Appraisal
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|
| Creator |
Mudnal, Priyadarshini
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| Subject |
Advertising Agency - Selection
Sales Promotion Indian Advertising Environment Advertising Agency Management |
|
| Contributor |
Srinivasan, R
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|
| Date |
2012-11-30T05:57:41Z
2012-11-30T05:57:41Z 2012-11-30 1997-07 |
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| Type |
Thesis
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|
| Identifier |
http://etd.iisc.ernet.in/handle/2005/1825
http://etd.ncsi.iisc.ernet.in/abstracts/2363/G15049-Abs.pdf |
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| Language |
en_US
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| Relation |
G15049
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