Record Details

Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector

Electronic Theses of Indian Institute of Science

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Field Value
 
Title Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector
 
Creator Mohan, Avvari V
 
Subject Marketing Research
Distribution Channels
Machine Tools - Marketing
Product Life Cycle (PLC)
Marketing Programme Variables
Industrial Marketing
Management
 
Contributor Krishnaswamy, K N
Akilesh, K B
 
Date 2012-12-05T09:59:11Z
2012-12-05T09:59:11Z
2012-12-05
1995-09
 
Type Thesis
 
Identifier http://etd.iisc.ernet.in/handle/2005/1842
http://etd.ncsi.iisc.ernet.in/abstracts/2381/G14383-Abs.pdf
 
Language en_US
 
Relation G14383