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Assessment of Online Fish Marketing in Ernakulam District, Kerala

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Relation http://eprints.cmfri.org.in/13016/
http://www.sciencedomain.org/abstract/25965
10.9734/AJAEES/2018/42373
 
Title Assessment of Online Fish Marketing in Ernakulam
District, Kerala
 
Creator Shyam, S Salim
Elizabeth James, Harsha
Athira, N R
Rosey Xavier, Smitha
Shinu, A M
Meharoof, Mohammed
 
Subject Fish Marketing
 
Description The growth of fish production and development of fishery sector is highly dependent on an efficient
fish marketing system. Fish marketing strategies developed and evolved along with the changing
time and has now reached the digital era where the possibilities of incorporating technology in the
marketing system is being explored. Online fish marketing is the new innovative approach in the
field, trying to cater to the ever-increasing demand of high quality fresh and affordable fish among
the consumers delivered within the shortest time period. On one hand, it helps the producers get a
deserving legitimate share in the consumer's rupee and on the other hand, it safeguards consumer's
rights against excessive prices. This study is an attempt to assess the online fish trade existing in
Ernakulam district of Kerala. Seventeen firms/outlets were selected to analyse various aspects
related to the online firms including species traded, mode of sales, customer profile, storage
facilities, constraints faced etc.
 
Date 2018
 
Type Article
PeerReviewed
 
Format text
 
Language en
 
Identifier http://eprints.cmfri.org.in/13016/1/Shyam%20S%20Salim_2018_Asian%20Journal%20of%20Agricultural%20Extension%20Economics.pdf
Shyam, S Salim and Elizabeth James, Harsha and Athira, N R and Rosey Xavier, Smitha and Shinu, A M and Meharoof, Mohammed (2018) Assessment of Online Fish Marketing in Ernakulam District, Kerala. Asian Journal of Agricultural Extension, Economics & Sociology, 27 (1). pp. 1-8. ISSN 2320-7027