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Economic analysis of marketing and consumption pattern of cut flowers in Gurgaon district (Haryana)

KrishiKosh

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Title Economic analysis of marketing and consumption pattern of cut flowers in Gurgaon district (Haryana)
 
Creator Anil Kumar
 
Contributor Kuldeep Kumar
 
Subject Cut flowers, Marketing, Consumption, Constraints, Price spread
 
Description Flowers symbolize beauty, purity, tranquility, honesty and
divinity. Offering of flower is a sign of reverence. It is source of
inspiration for poets, artists and lovers of all ages. Many romances are
interwoven around flowers. Fascinating colours and fragrance of
flowers have leads the children into the world of wonders and magic.
Women find great pride in adoring flowers. Flowers not only have greats
importance in worshipping, decoration, garlanding and place
beautification but it also provides good returns to the growers.
Therefore, the study on an economic analysis of marketing and
consumption patterns of cut flowers in Gurgaon distt. (Haryana) was
undertaken with following specific objectives such as (i) to examine the
marketing and consumption pattern of cut flower, (ii) to estimate
marketing costs and margins of cut flowers through different channels
and (iii) to identify the constraints in production and marketing of cut
flower.
The data on cost of production were collected from the 60
selected farmers scattered in thirty villages of Gurgaon district. The
data on marketing aspects were also collected from the farmers,
commission agent, retailer and other engaged in cut flower marketing. Primary data were used for attaining the objectives of the study
undertaken. The data collected on production and marketing of cut
flowers were tabulated and analyzed for estimation of cost of
production, marketing costs and margins.
The study revealed that a net return comes out to be Rs. 296970
per acre in case of gladiolus followed by rose (stick) Rs. 265995, rose
(loose) Rs. 172416, chrysanthemum Rs. 72461 and marigold Rs. 69306
per acre respectively. Further, the benefit cost ratios of 1:4.19 in case of
marigold followed by chrysanthemum 1:4.21, gladiolus 1:2.85, rose
(loose) 1:1.92 and rose (stick) 1:1.82 were observed. Thus, it may be
concluded that cut flowers is a economically profitable proposition.
While, comparing the results for both channels [Channel-I
producer-commission agent/broker-retailer-consumer and channel-II –
producer-consumer], it was explicit that the producers share in
consumer’s rupee was observed more in channel-II because no
marketing expenses were incurred by the producer and owing to
absence of intermediaries. The consumption pattern of cut flowers
indicated that maximum share of consumption of gladiolus goes for
export i.e. 54.19 per cent followed by chrysanthemum 48.61 per cent,
rose (loose) 40.10 per cent and rose (stick) 36.54 per cent respectively.
In case of marigold, 35.25 per cent of total quantity consumed was
used for garland purpose.
Major problems faced by the cut flower growers in production
and marketing were non-availability of subsidies on planting materials,
lack of adequate canal irrigation facilities, lack of high yielding
varieties, lack of processing facilities, lack of exporting agencies
purchase from the formers, lack of organization among producers, lack
of storage facility and lower price of produce. The study emphasized the
need to develop the proper marketing and financing infrastructure and
processing facilities before its cultivation is popularized on a large scale
in the state.
 
Date 2016-11-23T11:13:49Z
2016-11-23T11:13:49Z
2007
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/87187
 
Language en
 
Format application/pdf
 
Publisher CCSHAU