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Development and testing of electronic media on beekeeping

KrishiKosh

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Title Development and testing of electronic media on beekeeping
 
Creator Asrani, Shalini
 
Contributor Kaushik, Sushma
 
Subject Apiculture, Honey, Biological phenomena, Audiovisual aids, Productivity, Economics, Animal population, Manpower, Selection, Imports
 
Description The present study was conducted in Hisar District of Haryana state. A
total of 100 respondents including trained men, trained women, untrained men
and untrained women (25 each) constituted sample for the study. A set of 21
independent variables and 3 dependent variables was used in the study. On the
basis of weighted mean scores, ten messages were selected for preparation of
interactive CD ROM with printed material and a video film on beekeeping. The
effectiveness of media was assessed on selected parameters by exposing it to
30 judges comprising scientists/extension workers and teachers. The prepared
media was also exposed to 30 rural respondents (15 men and 15 women)
selected randomly from earlier selected respondents. Impact of media was
assessed through pre and post exposure knowledge scores of the respondents
on the selected messages. The collected data was quantified and interpreted by
using suitable statistical tools. Socio-personal profile of the respondents revealed
that majority of respondents belonged to middle age group, having medium
caste, joint families of medium size with medium level of personal as well as
family education. Majority of respondents had farming as their own and family
occupation. Communication profile of respondents revealed that majority of
respondents had low level of mass media exposure, medium to low extension
contacts and medium social participation. Majority of respondents had high
economic motivation, medium risk orientation and medium change proneness.
Women were found to have lesser awareness and knowledge about beekeeping
than men and perceived training duration and coverage as less adequate,
training contents as less relevant and less motivating. Economic enablers (52%)
were perceived as highest by the respondents while technical constraints were
the most important constraints faced by respondents (50.4%). Attributes of
beekeeping inferred that beekeeping technology was perceived as very easy to
understand and use, profitable, physically compatible, observable and less risky.
The results revealed that beekeeping adoption had increased considerably in
last 5 years and most of the beekeepers were having between 30 and 50 boxes.
Eighty eight per cent beekeepers did not take any loan. Apis mellifera was the
only bee species being kept by the farmers. Majority of beekeepers had sufficient
flora for beekeeping and most of them had good infrastructure facilities. Majority
of beekeepers obtained their bee colonies from progressive beekeepers. Eighty
four per cent beekeepers had their own beekeeping equipments and the
management practices followed by them were almost appropriate. The cost
benefit analysis revealed that bigger farmers were earning more profit as
compared to small farmers. The interactive CD Rom was found to be effective
for all the selected parameters. The quality parameters of video film prepared on
"Beekeeping" were perceived quite high by a large majority of respondents.
Majority of respondents, both male and female, who had low to medium pre
exposure knowledge scores reached to medium to high level after exposure to
media. The ‘t’ test values indicated that significant gain in knowledge was
attained by respondents for most of the messages after exposure to media.
 
Date 2016-11-24T10:04:09Z
2016-11-24T10:04:09Z
2006
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/87348
 
Language en
 
Format application/pdf
 
Publisher CCSHAU