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IMPACT OF AGRICULTURAL MARKETING COOPERATIVE SOCIETIES IN EMPOWERING AND ENHANCING RURAL LIVELIHOOD IN INDIA

KrishiKosh

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Title IMPACT OF AGRICULTURAL MARKETING COOPERATIVE SOCIETIES IN EMPOWERING AND ENHANCING RURAL LIVELIHOOD IN INDIA
Ph D
 
Creator ABADI TEKLEHAIMANOT
 
Contributor Ram Bahal
 
Subject cooperation, markets, biological phenomena, economic systems, marketing, participation, economics, cooperative marketing, imports, productivity
 
Description T-8355
Agricultural marketing cooperative societies (AMCSs) are bringing out a salient revolution in all
facets of rural society in India. There was low poverty incidence in the study area because of an
overall favorable livelihood asset base, particularly pronounced for physical and financial
capitals. These assets promote the habitat, social, income and food security. There was an
indication of declining poverty and increasing income as a result of the existence of marketing
society. The findings of the study indicate that a significant change was found in habitat, social,
income and food security among the respondents. Majority of the respondents were shifted to
better level of livelihood category as a result of the cooperative marketing society. The data
collected for “ex-ante and ex-post” revealed that a shift in empowerment benefit of farmers in
confidence building, aspiration, self esteem, self reliance and locus of control is in a better
position. In addition, a favorable attitude towards agri-preneurship development, collective work
behaviour and better marketing behaviour was observed. People in general and members in
particular have high perception on the empowerment benefit of cooperation. Marketing services
rendered by the cooperative society were found to be highly effective. The farmers share in
consumer price and profit were found to be considerably high and effective. The study revealed
that characteristics like trust, cooperation, communication, group size, motivation, goal
achievement and decision making enhance the effectiveness of functioning whereas,
computation between the members retards the effectiveness. The most popular channel for
marketing of input and agricultural produce was cooperative marketing societies. The important
sources of market information were marketing society, mass media, broker, input dealer, local
merchants and institutions. A data reduction process of factor analysis deployed in the study
evolves a set of factors affecting the performance of agricultural marketing cooperative societies.
Through the exercise of factor analysis using a principal component analysis, five closely
related factors have been identified. The finding revealed that value, ethics, internal dynamics,
internal-external relationship and social affiliation are some of the cooperative identities
associated in enhancing development of marketing society. The important factors responsible in
facilitation at the initial stage of the marketing societies development was financial benefits, later
replaced by social belongings and improved social status. The hindering factors affecting
marketing society identified in this investigation were management problem and conflict. Result
of logistics regression model indicate that age, education, credit use, distance from road and
distance from market were found to be highly important variables influencing membership in
agricultural cooperative marketing societies. The major finding of the study were that farmers
have confidence in improving their livelihood and awareness about future price, availability of
necessary inputs as a result of the existence of organized marketing cooperative societies.
 
Date 2016-10-24T14:13:13Z
2016-10-24T14:13:13Z
2010
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/81530
 
Format application/pdf
 
Publisher IARI, DIVISION OF AGRICULTURAL EXTENSION