Record Details

‘CSR EFFECTIVENESS IN INDIAN PUBLIC AND PRIVATE BANKING INDUSTRY- INSINUATION TO CONTINGENT GROWTH, SUSTAINABILITY AND EMPLOYEES SENSITIVITY

KrishiKosh

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Title ‘CSR EFFECTIVENESS IN INDIAN PUBLIC AND PRIVATE BANKING INDUSTRY- INSINUATION TO CONTINGENT GROWTH, SUSTAINABILITY AND EMPLOYEES SENSITIVITY
 
Creator WILLIAMS, HARSHIT ERIC
 
Contributor BADUGU, DEVARAJ
 
Subject null
 
Description The research study examined the effect of corporate social responsibility on business
operational concerns in the banking industry with specific emphasis to public and private
sector banks. The basic objectives of this research work were to find out the relationship
between the activities of corporate social responsibility and its impact on operational
performance. The study has been conducted with the help of survey research. Primary data
was used for the study with structured questionnaires as research instrument. Three hundred
employees of the bank were evaluated and used as subjects for this study basically, which
comprised of both public as well as private banks. The hypotheses were tested using z-test.
The results of the study revealed that the activities of corporate social responsibility have an
effect on business operational issues of banks. Based on the findings it was suggested that
public and private sector banks should effectively implicate its employees in taking desirable
good decisions regarding the setting of their achievable goals. There should be committed
and duty-bound to enhance public enlightenment, strengthen the sense of employee,
enhancing corporate reputation and initiating edifying campaigns to make various corporate
entities to be aware that their responsibility does limits to earning profit and wealth
maximization of shareholder. This will assist mangers to be more conscious and aware of
social needs of their immediate concerns over environment and the community at large.
 
Date 2017-11-13T09:48:10Z
2017-11-13T09:48:10Z
2017
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/5810035524
 
Language en
 
Format application/pdf
 
Publisher JOSEPH INSTITUTE OF BUSINESS STUDIES (JIBS) FACULTY OF MANAGEMENT SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE,, TECHNOLOGY & SCIENCES ((SHUATS)) ALLAHABAD-211007