Record Details

EFFICACY OF CONSUMERS’ BUYING BEHAVIOUR TOWARDS GREEN SHOPPING BAGS

KrishiKosh

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Field Value
 
Title EFFICACY OF CONSUMERS’ BUYING BEHAVIOUR TOWARDS GREEN SHOPPING BAGS
 
Creator AGYEMAN, COLLINS MARFO
 
Contributor Badugu, Devaraj
 
Subject null
 
Description Ph.d thesis
The hazards plastics pose are numerous and extreme. Equally, there has been an adequate recognition of the potential costs of plastic litter in many parts of the world through the use of bans to regulate the menace of plastic bags usage. However, results reveal the ineffectiveness, slack enforcements and improper checks by authorities locally. This has led to a dilution in the efficacy of the ban. A study on consumers’ awareness, willingness and purchasing behaviours of the green shopping bags is paramount and could be a catalyst to curb the situation. This investigation explored the contextual factors affecting consumers’ buying behaviour towards green shopping bags. It seeks to understand the level of consumers’ awareness, willingness and as well as identifying the factors which influence the relationship between consumers’ purchasing behaviour and purchasing of green shopping bags and the mediating role of social influence in the process. Both quantitative and qualitative methodologies were employed in this survey. A number of statistical tools such as chi-square test, correlation analysis, factor analysis and multiple regression analysis were adopted to test the hypotheses. A structured questionnaire was designed and used as the instrument in collecting data from the targeted sample size. The study was carried out in Urban India, specifically, at New Delhi, Mumbai, Bengaluru and Chennai with a sample size of 400. Findings from the survey indicate that social influence clearly has a mediating effect on factors influencing buying behaviour towards green shopping bags. Therefore, effective awareness campaigns should be linked with reference groups of the society at increasing concerns about environmental issues among consumers.
 
Date 2017-11-10T09:24:25Z
2017-11-10T09:24:25Z
2017
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/5810035364
 
Language en
 
Format application/pdf
 
Publisher FACULTY OF BUSINESS STUDIES JOSEPH SCHOOL OF BUSINESS STUDIES SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE, TECHNOLOGY AND SCIENCES NAINI, ALLAHABAD-211007