Record Details

Consumer Attitude and Preference towards Self Help Group Products

KrishiKosh

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Title Consumer Attitude and Preference towards Self Help Group Products
 
Creator Sahoo, Monalisa
 
Contributor Mohanty, Dr. (Mrs.) Trupti
 
Subject null
 
Description Self Help Group (SHG) plays crucial role in rural and urban areas by
manufacturing and selling the products. Marketing the products made by SHG's is an
important and difficult one as the products have to be sold through the rural marketing
concept to the rural people themselves. Marketing these products in the urban areas is
much more difficult. SHG Provide a mutual support to the family earning. They are
involved in manufacturing and selling of various rural products.SHG can sustain the
market only if they understand the attitude and behaviour of the customer. In our country
the main problem which SHG encounter the acceptance of product by the consumers. The
consumer satisfaction has become an important point to differentiate the SHG Product
with other branded product. If the consumer feels satisfy, automatically the SHG Product
will become a super fluous industry. Hence it is very essential to ascertain the consumer
preference towards the product, to understand the Attitude and Awareness towards the
product and to access the satisfaction level of consumer through a market survey. In view
of this, the present study was targeted to determine the knowledge and Buying practices
of SHG Products among consumers ,to access the satisfaction level of consumer while
using the products and to determine the factor influencing the purchase of SHG Products
by the rural consumer. Survey was undertaken from four villages like Uchhupur,
Gadachandapur, Siula and Kunjor which comes under Uchhupur and Gobindapur Grama
panchayata of Nimapara and Pipili Block under Puri district.It was followed by
interviewing of the rural consumers about their attitude, knowledge about the SelfHelp
Group Products. Study revealed that consumers awareness towards SelfHelp Group
Product was good but very less number of respondents towards consumer awareness was
poor. There is significantly associated with socio-economic variables
likeGender,Age,Education,Income had significantly associated with awareness level and
Buying practices of the respondents.Education had significantly associated with
frequency of purchase.There is significantly associated with Buying Preference.Decision
making power reveled that Female member of the respondents took decision to
purchase food items and non-food required for their family They have better knowledge
and accounted with that product with Gender. The consumer preference of food items
largely depends on the convenience in purchasing the market place along with the
availability of additional services, nutritious. Majority of the respondent were buying
Food items in packed forms and few of the respondents buying loose form. Post Purchase
behavior of Respondents towards SHG Products revealed ,majority of the respondent
rural consumer always Influence other to avoid that shop of the respondents preferred to
change the shop without complaining. Maximum respondents strongly agree on
reasonable and affordable price influence the consumer to purchasing SHG Product.
Majority of the respondents agree on SHG Product should provide better nutrition.
Keywords: Self Help Group Products, Knowledge, Consumer awareness
 
Date 2018-08-20T07:41:16Z
2018-08-20
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/5810065892
 
Language en
 
Format application/pdf