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ASSESSMENT OF MARKET POTENTIAL FOR MAHAVEER BRAND OF INSECTICIDE ON PADDY CROP IN KODAD REGION OF NALGONDA DISTRICT OF TELANGANA STATE

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Title ASSESSMENT OF MARKET POTENTIAL FOR MAHAVEER BRAND OF INSECTICIDE ON PADDY CROP IN KODAD REGION OF NALGONDA DISTRICT OF TELANGANA STATE
 
Creator LOKESH, P
 
Contributor MANOJ SAMUEL, P
 
Subject pesticides, productivity, markets, crops, sales, land resources, selection, rice, insecticides, biological phenomena
factors influencing farmers, market potential, dealers perception
 
Description Though India has huge land under agriculture and lot of potential to produce
surplus after feeding 1.24 billion people but still it is not happening so. India losses nearly
30 percent of its potential crop to insects, weeds and rodent attacks which shows the
necessity of usage of plant protection chemicals thereby giving scope to agrochemical
industry. The study entitled assessment of market potential for Mahaveer brand of
insecticide on paddy crop in Kodad region of Nalgonda district of Telangana state was
undertaken with the following objectives
1. To study the composition of present market for various insecticides of paddy
crop in Kodad region of Nalgonda district.
2. To study the factors influencing dealers in promoting various insecticide brands.
3. To study the factors influencing the farmers in selection of insecticide for the
paddy crop.
4. To estimate the market potential for Mahaveer insecticide for the kharif season
2015
The study was carried out to assess the market potential of Fipronil 5%S.C,
Mahaveer brand of pesticide which is used to control sucking pests in paddy in the region
of Kodad, Nalgonda district. Kodad region is one of the major producer of rice in the
Telangana and there is a huge potential for agrochemical business. Five mandals in the Kodad region was selected for the study. About 2 villages
from each mandal and 10 farmers from each village were selected randomly. Therefore a
total of 100 farmers formed the basis of the study. Further 4 dealers from each mandal
were selected randomly for the study. Thus a total of 20 dealers were interviewed to
gather the data. The total sample was 100 farmers and 20 dealers. A well designed
questionnaire was chosen to collect data from the respondents. The data was tabulated
and analyzed using simple mathematical and statistical tools like arithmetic mean and
Garrets Ranking Technique.
The study revealed that the farmers are highly influenced by the factors like
effective control of the pesticide, price and brand image in selecting the pesticide brands.
The factors like packaging and safety of the products were less importance to the
respondents while selecting the pesticides. There are few products of Fipronil 5% S.C
in the markets like Sonic (Tata Rallis), Regent (Bayer Crop Science), and Fax (Dhanuka
Agritech) and Mahaveer brand of Gharda chemicals which has 26.55%, 22.67%, 16.27%,
21.37% of the market share respectively. It was observed that the past record of the
company, profit margins and brand image of the product are most influencing factors
considered by the dealers in stocking pesticides brands. It is noticed that the market share
of Mahaveer insecticide was 21.23% in the year 2014. However as per the perceptions of
dealers it may fall marginally by 0.23% in the coming year 2015 due to several factors.
Hence it is recommend that the company may concentrate on weaker links and come up
with novel promotional and brand building strategies.
 
Date 2016-10-10T09:59:52Z
2016-10-10T09:59:52Z
2015
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/80312
 
Language en
 
Relation D9812;
 
Format application/pdf
 
Publisher PROFESSOR JAYSHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD