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Effectiveness of media package for promoting beti bachao beti padhao scheme

KrishiKosh

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Title Effectiveness of media package for promoting beti bachao beti padhao scheme
 
Creator Jyoti Rani
 
Contributor Dahiya, Manju
 
Description Education for women is the best way to improve the health, nutrition and economic status of a
household that constitute a micro unit of a nation economy. In this context, it can be argued that lack of
women education can be an impediment to the country’s economic development. Mr. Narender Modi,
Prime Minister of India has given stress on the need of educating and protecting the girl child. On the
launch of this scheme, Prime Minister Mr. Narendra Modi asked the public to eradicate female
foeticide and follow the Beti Bachao, Beti Padhao scheme for the betterment of the girl child. This
programme was launched by the PM on 22nd of January in 2015. The study was conducted in the
Haryana state. Rewari and Mahendergarh districts were selected purposively with having lowest sex
ratio. The total sample constituted 120 rural women comprising 60 from Rewari and 60 from
Mahendergarh district with same age group and education level. Various socio-personal, economic and
communication variables were selected as independent variables. Increase in knowledge and change in
opinion were selected as dependent variables. The study revealed that cent percent respondents were of
younger age group, 48.3 per cent of the respondents belonged to middle caste, educated up to
matriculation /Ser. Sec (58.3%) , had medium sized family (54.7%), joint family (88.3%).Majority of
the respondents were agricultural labourer/farmer (67.5%) as their main family occupation and annual
income up to Rs. 50,000 (51.7%) and (56.7%) had mixed house. Most of the respondents (70%) were
having low mass media exposure. Sufficient increase in knowledge regarding BBBP was recorded after
exposure T1 and T2for sub- components viz., general information, information about female feticide
and abortion, awareness about benefits given under the scheme, provision of award under BBBP.
Opinion of the respondents was changed after exposure to T1 and T2 on all the parameters; The overall
effectiveness of all components of media package was highly effective for rural women .The media
package had significant effect on the increase in knowledge and change in opinion of the respondents.
It can be concluded that there was no significant association between independent variables and
knowledge regarding BBBP. Significant association for education, number of children, family income
and localite source of information was recorded with change in opinion of respondents regarding
BBBP.
 
Date 2017-03-25T04:51:38Z
2017-03-25T04:51:38Z
2016
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/5810005935
 
Language en
 
Format application/pdf
 
Publisher CCSHAU