ICAR Research Data Repository for Knowledge Management
A study on the nature of effectiveness of advertising appeals among consumers in Kolkata
Shodhganga@INFLIBNET
View Archive Info| Field | Value | |
| Title |
A study on the nature of effectiveness of advertising appeals among consumers in Kolkata
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| Contributor |
Ray, Anjali
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| Subject |
Advertising
Among Appeals Effectiveness Nature |
|
| Description |
Abstract not available
Data not available |
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| Date |
2017-07-28T11:48:31Z
2017-07-28T11:48:31Z n.d. 2011 n.d. |
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| Type |
Ph.D.
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| Identifier |
http://hdl.handle.net/10603/165567
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| Language |
English US
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| Relation |
134-150
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| Rights |
university
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| Format |
xi, 150p.
34cm. None |
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| Coverage |
Applied Psychology
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| Publisher |
Kolkata
University of Calcutta Department of Applied Psychology |
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| Source |
University
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