ICAR Research Data Repository for Knowledge Management
Brand personality congruence and its effect on brand loyalty an empirical study
Shodhganga@INFLIBNET
View Archive Info| Field | Value | |
| Title |
Brand personality congruence and its effect on brand loyalty an empirical study
- |
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| Contributor |
Das, Jyoti Ranjan
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|
| Subject |
Brand
Congruence Empirical study Loyalty |
|
| Description |
Abstract available
Bibliography p.228-247 and appendix p.248-277 and publication p.278 given |
|
| Date |
2017-05-23T11:16:03Z
2017-05-23T11:16:03Z n.d. 2017 n.d. |
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| Type |
Ph.D.
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|
| Identifier |
http://hdl.handle.net/10603/151008
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| Language |
English
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| Relation |
-
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| Rights |
university
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| Format |
278p.
- None |
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| Coverage |
Business and Computer Studies
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| Publisher |
Bhubaneswar
Shiksha o Anusandhan University Department of Management |
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| Source |
INFLIBNET
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