ICAR Research Data Repository for Knowledge Management
Brand personality and consumer congruity implication for advertising strategies
Shodhganga@INFLIBNET
View Archive Info| Field | Value | |
| Title |
Brand personality and consumer congruity implication for advertising strategies
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| Contributor |
Bilal Mustafa Khan
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| Subject |
Business Administration
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| Date |
2017-11-30T06:13:34Z
2017-11-30T06:13:34Z n.d. 2013 n.d. |
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| Type |
Ph.D.
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| Identifier |
http://hdl.handle.net/10603/183154
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| Language |
English
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| Rights |
university
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| Format |
182p.
DVD |
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| Coverage |
182p.
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| Publisher |
Aligarh
Aligarh Muslim University Department of Business Administration |
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| Source |
University
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