Record Details

Employer Branding as a Predictor of Corporate Reputation Examining the Role of Social Media and Employees Brand Advocacy

Shodhganga@INFLIBNET

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Field Value
 
Title Employer Branding as a Predictor of Corporate Reputation Examining the Role of Social Media and Employees Brand Advocacy
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Contributor K.K. SHARMA
 
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Description Employer branding is becoming a progressively significant area for research and practice. Globally, organizations recognize the need to have a compelling employer brand that differentially effects the conception and sustenance of its competitive advantage generating favourable corporate reputation. The employees of an organization are the leading creators of its employer brand. With increasing presence of social media, they are even more competent to influence their firm s reputation.
newline
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Date 2018-10-16T04:57:54Z
2018-10-16T04:57:54Z
23-8-2014
2018
30/06/2018
 
Type Ph.D.
 
Identifier http://hdl.handle.net/10603/218572
 
Language English
 
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Rights university
 
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None
 
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Publisher Chandigarh
Chitkara University, Punjab
Faculty of Management
 
Source University