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Digital addressable System in India Evolution Status and Way Forward

Shodhganga@INFLIBNET

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Title Digital addressable System in India Evolution Status and Way Forward
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Contributor AMIT MITTAL
 
Subject —
 
Description Cable TV in India has historically been analogue in nature. Public Broadcaster Doordarshan
newlinestarted from two channels in the 1970s. At present there are almost 800 TV channels in India,
newlinewhich makes it one of the most vibrant communication economies across the globe. Analogue
newlinetransmission resulted in numerous challenges for the sector, primarily due to capacity limitation
newlineand non addressable nature of subscribers. In analogue transmission, it was very difficult to
newlinedetermine how many households (HHs) have subscribed to cable services. The actual number of
newlinesubscribers was unknown (non addressability) to the Broadcasters and Multi System Operators
newline(MSOs). Accurate information about the number of subscribers was available only to the local
newlinecable operators (LCOs). LCOs used to work as fees collection agents. As per TRAI guidelines,
newlinerevenues drawn together by stakeholders must be shared. But local cable operators very often
newlineunder declared the sum gathered. As a result there was significant revenue loss for broadcasters
newlineand also MSOs in some cases. Further, the Government had to incur huge losses on account of
newlinelax tax compliance resulting in significantly lower payment of Service Tax and Entertainment
newlineTax. Stakeholders involved in analogue television distribution are Broadcasters, Multi System
newlineOperators (MSOs), LCOs, Government and Consumers. Broadcasters contribute Content in the
newlineform of bunch of channels to Multi System Operators. MSOs aggregate the channels from
newlinevarious broadcasters and after repackaging, give them to the LCOs for onward distribution to the
newlinesubscriber (consumer). MSOs and LCOs get content by way of bouquets of analogue channels
newlinebelonging to different broadcasters (TRAI, 2010).
newline
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Date 2018-10-16T05:00:49Z
2018-10-16T05:00:49Z
11-8-2014
2017
07/01/2017
 
Type Ph.D.
 
Identifier http://hdl.handle.net/10603/218578
 
Language English
 
Relation —
 
Rights university
 
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None
 
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Publisher Chandigarh
Chitkara University, Punjab
Faculty of Management
 
Source University