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CORPORATE SOCIAL RESPONSIBILITY IN SELECT CENTRAL PUBLIC SECTOR ENTERPRISES IN INDIA

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Title CORPORATE SOCIAL RESPONSIBILITY IN SELECT CENTRAL PUBLIC SECTOR ENTERPRISES IN INDIA
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Contributor ANIL SARIN
 
Subject CORPORATE, SOCIAL RESPONSIBILITY, CENTRAL PUBLIC SECTOR, ENTERPRISES
 
Description Corporate Social Responsibility (CSR) has been in vogue in the corporate arena for quite
newlinesome time now. Companies are thinking beyond the sole objective of profit-maximization
newlineand becoming increasingly aware of the social aspect of the business. Much of this
newlinetransformation in the business mindset is also an outcome of the economic benefits of
newlineCSR in form of improved goodwill and long-lasting customer relations (Crowther, 2008).
newlineBusinesses are an integral part of any society. They have an active role to play in the
newlineupliftment of the society. There exists an interdependent relationship between business
newlineand society where both are mutually dependent on each other for survival and sustenance.
newlineAlthough Indian business history shows great examples of philanthropy, the concept of
newlineCorporate Social Responsibility has evolved in the Indian corporate sector only in the
newline1980s (Singh, 2013). In other parts of the world however, the notion of Corporate Social
newlineResponsibility first came up in 1953 with Bowen s Social Responsibilities of the
newlineBusiness (Lok Sabha Secretariat, 2013).
newlineCorporate social responsibility is essential for survival of firms in today s competitive
newlinescenario. The firms today cannot succeed by concentrating on economic objectives; they
newlinerather need to be responsible towards all the various stakeholders. The stakeholders of a
newlinefirm can be broadly categorized into 3 stakeholder groups: organizational, economic and
newlinesocietal. Granting satisfaction to each of the stakeholder groups helps companies to
newlinecapitalize on their commitment to another chief stakeholder group their investors
newline(Friedman, 1962; Henrique s, 2003; Baron, 2007). CSR aims at providing satisfaction to
newlineall the major stakeholders and in return enhances company s goodwill and loyalty of
newlinecustomers.
newline
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Date 2018-10-17T05:15:36Z
2018-10-17T05:15:36Z
13-1-2012
2018
13/02/2018
 
Type Ph.D.
 
Identifier http://hdl.handle.net/10603/218784
 
Language English
 
Relation —
 
Rights university
 
Format —
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DVD
 
Coverage —
 
Publisher Faridabad
Manav Rachna International University
Department of Humanities and Management
 
Source University