Designing promotional strategies for effective marketing in a competitive environment a case study of clariant India limited
Shodhganga@INFLIBNET
View Archive InfoField | Value | |
Title |
Designing promotional strategies for effective marketing in a competitive environment a case study of clariant India limited
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Contributor |
Bose, Tapas Kumar
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Subject |
Origin, History, Chemical Industry, Global Scenario, Total Quality Management, Social Responsibility, Product Profile, Financial Profile
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Description |
Abstract not available newline newline Bibliography p. 292-307 |
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Date |
2015-12-18T12:10:29Z
2015-12-18T12:10:29Z n.d. 2008 n.d. |
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Type |
Ph.D.
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Identifier |
http://hdl.handle.net/10603/63273
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Language |
English
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Relation |
No. of references 172
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Rights |
university
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Format |
ix, 307p.
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Coverage |
Commerce
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Publisher |
Bardhaman
The University of Burdwan Department of Commerce |
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Source |
University
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